I’m an award-winning writer with over 10 years' experience crafting words that engage, excite and drive action in agencies across the UK, Auckland, Sydney and Melbourne. A writing chameleon, I've created copy for big brands like Mercedes-Benz, Cadbury, Tourism WA, Telstra, Australia Post, Red Cross Blood and more, but I love working for the little guys, especially start-ups led by passionate people who give a damn.
I'm the type of pen-wielder that can interpret a brief and bring something extra special to the table. Whether it’s articles or press releases, landing pages or copy for visuals, I bring the perfect potion of passion and professionalism.
I'm currently based in France but work with clients all over the world. Feel free to get in touch!
Work history
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Senior CopywriterMe
Reims, FranceFreelance
I help businesses big and small to build their brand, sell more and stress less with cut-through copywriting. I write for a variety of projects and can turn my hand to most subjects from the public sector to start ups, health, nutrition, fitness, automotive, Not for Profit and FMCG. Authenticity is central to my writing style. And naturally, typos are my sworn enemy.
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Senior CopywriterIsobar
- Melbourne, AustraliaFull Time
Crafting copy and concepts for all things digital—from high profile advertising campaigns to website content, UX copy to digital marketing. I worked across a variety of industries and brands, notably Australia Post, Slurpee, Holden, South East Water and 7-Eleven. An ambassador and lead for the copywriting craft at Isobar, I brought brands to life through words and empowered junior writers to do the same.
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Skills
- Copywriting
- Content Writing
- Creative Direction
- Advertising
- Direct Marketing
- Creative Copywriting
- Website Copywriting
- UX Copy
- Digital Copywriting
- Copyediting
Education
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DiplomaNutritional Therapy Association
- Melbourne, Australia
A Functional Nutritional Therapy Practitioner™ (FNTP) is a paraprofessional certified by the Nutritional Therapy Association, Inc.® trained to evaluate a client's nutritional needs, support normal function, and identify nutritional deficiencies.
The Nutritional Therapy Training program is focused on a holistic, evidence-based, comprehensive and personalised approach to health and healing. The Nutritional Therapy Association, Inc.® (NTA) is dedicated to helping healthcare professionals understand and reverse the negative effects of the modern Western diet on their patients and clients. The educational philosophy of the NTA is founded on four key areas: bio-individuality, transformative education, and functional nutrition.
Bachelor of Arts (BA) University of Leeds
- Leeds, United Kingdom
The BA in Art & Design at the University of Leeds puts contemporary studio practice at the centre of its teaching and research. The School of Design offers an unique creative environment, spanning the arts and the sciences. In all areas the emphasis is on creative problem-solving and inventiveness.
Electives undertaken:
History and Theory of Art and Design
Contemporary Art
Studio Practice
Digital Contemporary Art
Digital Design
Colour and the Design Process
Design Theory
Design Management
Professional Skills