Frida Agren

Account Director

  • LocationLondon, United Kingdom

About me


Professional and dynamic Fashion PR with experience in retail, marketing and events organisation. Excellent international experience, strong contacts within the leading printed and online fashion –media, a “hands-on” approach and with a friendly, organised manner.



  • Fashion
  • Events
  • Marketing PR
  • Exhibition
  • Account Management
  • B2B
  • Brand Management
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Event Organisation
  • Excel
  • Office
  • Ideas Development

Work history


Account Director


Jun 2013 - Mar 2015
  • Working closely and maintaining relations with press and media contacts internationally and UK based, including i-D, VOGUE, Novembre, Sang Bleu, TANK, ELLE, INSTYLE, NOWFASHION, SYSTEM, Clash, Rodeo to name a few. - Worked on events during LFW, LC:M over the seasons. Cottweiler x Sang Bleu Aw14 presentation, Cottweiler x ICA x NTS Radio SS14 presentation, Claire Barrow SS15 presentation, Minki Cheng SS15 presentation, Cottweiler Aw15 presentation and Claire Barrow Aw15 presentation. Job roles for events included photographer accreditations, call sheets, organising tailored guest lists, invites, attendee confirmations, seating plans, front of house seating and post and pre coverage. - Liasing and arranging collaborations following through from the initial brain storm stages to the final end stage. - Working closely with the DECEMBER designers such as Liam Hodges, Claire Barrow, Asger Juel Larsen, SWEAR, Ammerman Schlosberg etc. - Day to day sample management and daily designer communication. - Arranging press days each season. - Worked alongside international press and sales teams. - Personal introductions and raising brand awareness for the brands to gain new press and industry supporters along with growth of sales and wholesale. - Training and nurturing assistants and junior accounts executives. - Monthly reports for clients that entail the work that has been carried out and strategies going forward. - Creating strategy and marketing plans and achieving goals for each brand/season. - Building tailored contact databases for events and clients. - Location scouting for events and showcases. - Creating newsletters and mail send outs. - Brand development through guidance for sponsorship, retail prices, productions, social media and more. - Developed internal documents for showroom, HR and shipping. - Researching for brands and new business; creating sales pitches for new clients and events. And sitting in on meetings with potential clients.


Press Office Assistant

Amnesty International

Sep 2012 - May 2013
  • Project based internship. Worked on Young Human Rights Reporter of the Year 2013 Competition and Student Human Rights Reporter of the Year 2013. My base was the media team at Amnesty’s head office in Shoreditch. Job tasks included writing press releases, organising meetings and judging sessions, minute taking, creating and maintaining contact databases (MASCOT), promotional routes for the competition, organising award ceremony, liaising with production company, creative press routes and daily answering info email inbox for the competition amongst others. Also worked with greeting guests and the Annual Media Awards Ceremony.


Account Manager

Blow PR

Jan 2010 - Sep 2011
  • During the time at Blow Pr my responsibilities grew each season and I manager the Blow Presents division for the larger part of my time there. Blow Presents consisted of 12-15 young designers and team was made up of 2 Account Managers and 3 assistants/ junior account executives. - Working closely and maintaining relations with press contacts Internationally and UK based. - Involved on a minimum of 11 events during London Fashion Week over the employment. Also worked during Paris Haute Couture Week and New York Fashion Week; those shows included Bora Aksu, Iris Van Herpen, Charlie Le Mindu, Asher Levine amongst others. - Attended International Fashion Weeks and trade shows networking and scouting for new talent. - Worked alongside international press and sales teams. - Produces photoshoots for Blow presents in collaboration with VOLT, Neo2, F.Tape to be part of new ways of gaining coverage for designers and clients. - Arranging press days each season for BLOW presents. - Talent Scout: Searching for new emerging designers and new clients in line with Blow PR’s business strategy. - Supported young designers with their brand building through support and research. - Training and nurturing assistants and junior account executives. - Monthly Reports for clients.


Store Manager

American Apparel

Nov 2007 - Jan 2010
  • Responsible for the everyday running of the American Apparel store on Kensington High Street Payroll, Staff training, budgeting, making sure staff are stimulated and develop their full potential within the brand. Scheduling, ordering and making sure stock levels are accurate and satisfying. I was in charge of 35 staff members. A hands on approach was encouraged and I was also involved in health and safety, firewarden training and visual merchandising.



BA Media And Sociology

Goldsmiths, University of London

Jul 2011 - May 2014
  • A interdisciplinary degree which gave me the opportunity to explore sociological communications theories and learn practical media tools.