frida agren

frida agren

Fashion DirectorLondon, United Kingdom
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Connections
Pip Jamieson
Korie Cull
CONSTANTIN Prozorov
frida agren

frida agren

Fashion DirectorLondon, United Kingdom
About me
Communication and marketing professional with experience in PR, marketing, retail, content creation, influencer and event managing. Excellent UK and international experience across 360 media and industry landscape with a hands on approach and organised friendly manner.
Projects
  • MONKI x Polyester Zine Podcast Series
    MONKI x Polyester Zine Podcast SeriesDeveloped with client MONKI a podcast series over 6 weeks, partnering with Polyester Zine. Topics covering feminism, racism, disability amongst others.
Work history
    I
    I
    Fashion DirectorIPR London
    London, United KingdomFull Time
    Directing brands such as Hunza G, Samsøe Samsøe, Monki, VIU Eyewear, Ksubi, Sandqvist, ACK and more. Direct managing team of 4, and co directing the full IPR team with Group Director and Managing Director. - Developing forward planning documents and strategy for season, campaigns ahead across multi media platforms - Drafting and edit press releases, other PR collateral - Expanding existing media relationships within the industry, whilst creating new ones and developing lifestyle and other industries contacts suitable for brands marketing plan - Pitching and securing news stories, brand features and design features across clients - Planning market entry launches and store opening marketing plans - Content creation, such as campaign, guerilla activities and event content - Encourage and develop junior team - Ensure KPI and targets are achieved across teams - New Business
    D
    D
    Account DirectorDECEMBER
     - London, United KingdomFull Time
    Working closely and maintaining relations with press and media contacts internationally and UK based, including i-D, VOGUE, Novembre, Sang Bleu, TANK, ELLE, INSTYLE, NOWFASHION, SYSTEM, Clash, Rodeo to name a few. - Worked on events during LFW, LC:M over the seasons. Cottweiler x Sang Bleu Aw14 presentation, Cottweiler x ICA x NTS Radio SS14 presentation, Claire Barrow SS15 presentation, Minki Cheng SS15 presentation, Cottweiler Aw15 presentation and Claire Barrow Aw15 presentation. Job roles for events included photographer accreditations, call sheets, organising tailored guest lists, invites, attendee confirmations, seating plans, front of house seating and post and pre coverage. - Liasing and arranging collaborations following through from the initial brain storm stages to the final end stage. - Working closely with the DECEMBER designers such as Liam Hodges, Claire Barrow, Asger Juel Larsen, SWEAR, Ammerman Schlosberg etc. - Day to day sample management and daily designer communication. - Arranging press days each season. - Worked alongside international press and sales teams. - Personal introductions and raising brand awareness for the brands to gain new press and industry supporters along with growth of sales and wholesale. - Training and nurturing assistants and junior accounts executives. - Monthly reports for clients that entail the work that has been carried out and strategies going forward. - Creating strategy and marketing plans and achieving goals for each brand/season. - Building tailored contact databases for events and clients. - Location scouting for events and showcases. - Creating newsletters and mail send outs. - Brand development through guidance for sponsorship, retail prices, productions, social media and more. - Developed internal documents for showroom, HR and shipping. - Researching for brands and new business; creating sales pitches for new clients and events. And sitting in on meetings with potential clients.
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Skills
  • Fashion
  • Events
  • Marketing PR
  • Exhibition
  • Account Management
  • B2B
  • Brand Management
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Event Organisation
  • Excel
  • Office
  • Ideas Development
  • Social Media
  • Content Creatiion
  • Microsoft Excel
  • Lifestyle
  • Fashion Lifestyle
  • Communication
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    short courseGoldsmiths, University of London
     - London, United Kingdom
    How to run social media and digital campaigns, communication and media studies.
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    BA Media And SociologyGoldsmiths, University of London
     - London, United Kingdom
    A interdisciplinary degree which gave me the opportunity to explore sociological communications theories and learn practical media tools.