Hola! 👋🏽 I'm a curious marketing communications specialist with a welcome-all-challenges attitude. I have four years of experience working in marketing agencies that serve mission-driven organizations.
I specialize in developing and executing marketing strategies that generate leads and advance profitability. In my previous role, I successfully led and developed comprehensive company marketing strategies, co-created company service offerings, and scaled in-person and online event efforts.
Currently, I'm searching for my next career opportunity, eager to grow and expand my skill set. I'm particularly interested in roles within my passion areas: technology, education, music, and the outdoors. I'm ready to bring my curiosity, determination, and problem-solving skills to my next challenge.
Outside of work, I love climbing, playing chess, inline skating, and being around family and friends.
I'm always excited to connect and learn from others. 👩🏽💻☕️
Work history
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Marketing AssociateMission Minded
- Denver, United States
• Successfully led and developed the company's first-ever comprehensive B2B marketing strategy that generated more than $100k in sales within the first year of implementation
• Executed our marketing strategy, overseeing our marketing channels, creating content, and monitoring and reporting on KPIs to drive progress towards our business goals and objectives
• Provided project management support for global projects, fostering client relationships, scheduling meetings across 10 different time zones, and ensuring timely communication between creative teams
• Meticulously coordinated conference speaking engagements for event marketing, including event identification, proposal drafting, and presentation preparation, generating brand awareness and leads
• Achieved a 40% increase in client inquiries via event marketing by implementing a post event follow-up communication plan that delivered customized resources, turning attendees into leads
• Led and planned quarterly webinars, boosting registration by 300% after strategically making our webinars free for our 20th anniversary, creating brand visibility and attracting more qualified leads
• Spearheaded the company's 20th-anniversary digital campaign, collaborating with multiple teams to successfully develop and execute the campaign's design, webpage, and marketing materials
• Established a process for building multilingual surveys for clients with diverse stakeholders, resulting in a tailored survey experience and filling a critical service gap within the company
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Digital Marketing AssociateNeta Collab
- Denver, United StatesFull Time
• Collaborated in a fast-paced environment, providing client support in communications planning, campaign strategy, and influencer marketing to advance client work and meet project deadlines
• Strategically partnered with key social influencers to amplify our client’s Instagram voter campaign, extending the campaign’s reach and increasing community user-generated content
• Monitored and analyzed Facebook Ad spending in Arizona during the 2020 US election, delivering weekly insights on content trends to 60+ organizations so they can optimize their outreach strategies
• Crafted culturally relevant content for our client's Facebook ad campaign that targeted Latino voters in Arizona, resulting in successfully connecting 5k first-time Latino voters to their polling locations
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Skills
- Project Management
- Event Marketing
- Event Management
- Lead Generation
- Digital Marketing
- Client Relationships
- Campaign Management
- Communications Planning
- Brand Strategy
- Brand Messaging
Education
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BA in Political Science and Communications – Cum LaudeUniversity of Colorado, Denver
- Denver, United States
Activities and societies: Right2Learn Research Collective | Lambda Pi Eta | CU Denver Student Government Association