I am an accomplished freelance creative copywriter with almost two decades of experience collaborating with global brands. I craft compelling, evocative copy that sells anything from chocolate and boutique hotels to audiobooks and Antarctic expeditions. My strength lies in capturing a brand’s signature voice and translating customer insight into copy that resonates.
I write everything from advertising campaigns, customer communications and website copy to social media, blog posts, internal communications and more.
I was formerly the creative lead for copy at Eurostar, working on large scale owned media campaigns from concept to production and honing a distinctive and much loved tone of voice. Before that I worked at Virgin Media, starting as a Junior Copywriter and working my way up to Senior Copywriter in three years.
Projects credited in
- Eurostar On the Right Track Training Course DirectoryA brand new look and feel for the Eurostar Learning & Development department which started with these catalogues produced from concepts I developed that aligned with the Eurostar brand. The new-look considerably raised the profile of the department. The identity was and still is implemented across all their communications including posters, intranet and emails, roller banners. This is what Eurostar said about the first brochure. "Present the array of L&D courses in a neat, digestible, engaging
Work history
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Creative CopywriterWords By Friya
London, United KingdomFreelance
In April 2017 I left my role as Lead Writer at Eurostar to spread my wings, fly the coop and go free range. I'm currently working for a wide range of clients in a variety of industries.
My freelance clients to date include, to name but a few...
Audible
Opinium
Hue & Cry
Athlon
FLOYT.com
Eurostar
Hurtigruten
HX Expeditions
Native Places
Park Plaza
Art’otel
Guoman
BeWell
Nestlé
Innocent
Aero
Costa Coffee
Highland Spring
Lotus
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Lead WriterEurostar
- London, United KingdomFull Time
I started my role at Eurostar by creating and implementing tone of voice guidelines, a style guide and a glossary across the business, and training agencies to write consistent, on-brand copy. As I developed the role, my work comprised everything from customer emails, website copy and third party sales promotions to global above-the-line campaigns, destination editorial, film scripts, station and onboard collateral, brand pages in our onboard magazine Metropolitan and much more. I also defined the tone and wrote for our high profile co-branding partnership with Raymond Blanc and, previously, Waitrose.
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Skills
- Copywriting
- Editing
- Proofreading
Education
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Bachelor of Arts (BA) Royal Holloway
- London, United Kingdom
I spent three years reading under a tree and they gave me an English degree.
Awards
Best CopyTransform
Won in partnership with The Clearing for Eurostar.