Journalist with a design background, after several years of rotating roles within the fashion industry, I am currently focusing on exploiting my writing and research skills. Published in both Argentine and European media, writing in Spanish and in English, I have a clear and engaging writing style with a certain literary tone. Being a journalist and a designer I always look for a clear aesthetic result within my projects; this includes both the words and the graphic style, and how they relate to each other.
Academic reviews of fashion exhibitions.
Articles related to fashion, design and art. Being a freelance contributor I have to pitch ideas and, later, turn them into words. Most of my articles are either reviews or interviews.
Vision Invisible is an Argentine website better described as the Argentine Highsnobiety. My articles were, as the rest of the site, related to streetwear and trends.
Serving customers, taking orders, cleaning, keeping stocks, cashing-up, closing.
[In]Tangible is MA History and Culture of Fashion course blog. My role in this website was both organizational (request classmates to send articles, publish them, foresee that everything is functioning properly) and editorial (writing editorial letters, finding illustrators and contributors, proposing articles and writing articles myself).
Te de Violetas is an Argentine blog focused on luxury scents and perfumes. The editor of the blog asked me to write an article about Roja Dove’s perfumerie in Harrods.
Main article of #NoFilter's first issue. This 2000-word article was about Selfies, Instagram and self branding. With a historical background and a feminist viewpoint, went deep into the psychological side of the #selfie trend. Besides this short essay, I contributed with social media updates.
Taking orders, serving customers, managing stock, cleaning, closing.
As communication consultant, I improved their social media strategy and their presence both in social media and in traditional media.
General production of the show: finding interviewees, scheduling of the program, research, preparing the presenters for the interviews, social media uploads.
La Nube was an Argentine magazine published six times per year. I wrote short fictions about the history of fashion and of industrial design, as well as some pieces that accompanied the psychology section.
Lupa is an Argentine online magazine where my articles were published at least twice per month. This was different during Buenos Aires Fashion Week since I had to cover the whole event, hence, publishing articles daily and supervising the team.
I assisted with the styling and production of Ken Brown’s campaign. I had to source, select and style the photographic shoot for promotional purposes. Ken Brown is a laptop manufacturing company.
La Nacion Revista is the most important Sunday magazines in Argentina. I contributed with them on issues related to fashion, beauty, lifestyle and food. By the end of 2013, my articles were published once every two weeks. For achieving this I had to send proposals once every two weeks. At the same time, my editors send me article ideas right from the beginning.
OHLALA Online is OHLALA magazine’s website, which could be described as the Argentine Cosmo or Glamour. My contributions in this site were about beauty and lifestyle.
In Ambiente Femenino, a Puerto Rican website for women, I had to publish 500-word articles daily. These were about celebrities, beauty, fashion, and pop culture. The challenge in the job was not just publishing new content everyday, but writing for a public I didn’t know.
On The Corner is the biggest and most important Argentine street style blog. My short pieces versed on, as expected, trends and style; they were part of a contest where people had to vote via Facebook who was the most stylish of the six contestants. A week after being published, the winners of the contest, and consequently my words, would be published in Ohlalá Magazine.
Development of online communication strategy. Itinerad is an Argentine bike accessories brand. With a new visual identity and contests, we got to double the amount of hits in the Facebook fanpage in less than a month.
Creation of new segments, research, scheduling and planning of interviews with musicians and celebrities. Interviewing and general presence in the show.
Menswear design, prints and identity design. Production and samples monitoring.
Research, prints design and contact with clients and suppliers.
With a strong focus on academic writing, this course taught me how to systematise, improve and enhance my research methods.
Course focused on illustrating how fashion is a cyclical phenomenon. In this two months, the history of fashion was taught not chronologically, but stylistically and cyclically. With details regarding sociology, history and pop culture, lecturer and Vogue journalist Javier Arroyuelo, contextualised fashion as more than clothing.
Introduction to communication strategies, new media, events and their relation to the fashion industry.
Short course on the principles of fashion journalism complemented with monthly lectures of history, sociology, branding and marketing. Through a combination of practice and theory, this course strengthened my style, storytelling techniques and writing speed.
Taught by Carmen Acevedo Diaz, one of the first fashion journalists of the country, this course was focused on the basics of journalism in general and, more particularly, fashion journalism. After this month and a half I understood I wanted to be a journalist.
Basic techniques of pattern making in knitwear.
Short course on Adobe Illustrator CS2.
Short course on various Fashion Illustration techniques. Body measurements, styling and colouring techiniques.