About me

Specialities: UI | UX | Branding | Accesibility

PostsProjectsExperienceTeam

Projects

• 14

  SketchesShowing few of my sketches created through Invisual for my MSc dissertation project about Hidden Dark pattens in e-commerce websites. Now moving into hi-fidelity prototyping
• 7

  Notification centre prototypePractising my AdobeXd skills
• 3

  Recipe websiteBeen practising using Adobe XD by creating various prototypes.
• 5

  Video of a Business plan (IFP)So glad to receive back my Independent Project and get a high 2:1. So grateful and thankful! The business plan is part of my IFP project creating a business plan creating a platform for professional make-up artists called 'YOUNITY BEAUTY'. #dissertation #finalproject
• 3

  'YOUNITY BEAUTY' Website prototypeFew screens from website prototype of 'YOUNITY BEAUTY' platform created for Final Independent Project. The platform showcases inclusivity and unconventional beauty standards. This project aimed to inspire different aspects of beauty and question how binary, sexuality and race are portrayed as beautiful.
• 3

  'YOUNITY BEAUTY' Brand promotionA couple of pages from brand promotion and marketing strategies for 'YOUNITY BEAUTY' platform.

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Work history

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Visual MerchandisingClinton Cards
Nov 2019 - May 2020Birmingham, United KingdomPart Time
Responsibilities: \\Responsible for presentation standards of merchandising new products on the shop and accountable for controlling stock levels on the shop floor. \\Designed and planned layout of the store to maximise sales. \\ Implementing new products on the shop within a theme.
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Event Director AssistantGem media
Apr 2019 - Jun 2019Milton Keynes, United KingdomFreelance
Responsibilities: \\Created concept visual mood-boards for event inspirations. \\Posted promotional posts on Instagram and Facebook. \\Maintaining a working relationship with venues and companies. \\Planning event aspects and in charge of entertainment.

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Skills

• Interpersonal Skills
• Deadline Driven
• Detail Oriented
• Creative Solutions
• Goal Oriented
• Teamworking
• Adobe Software
• Mac OS
• Windows
• Microsoft Word
• Academic Research
• Academic Writing
• User Personas
• User Research
• Critical Analysis
• Prototyping
• Photography Editing
• Interaction Design

Education

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BA (Hons) Fashion Business and PromotionBirmingham CIty Univeristy
Jan 2017 - Aug 2020Birmingham, United Kingdom
The degree has various modules to showcase business orientated creativity, which include: Independent Final Project \\Created ‘YOUNITY BEAUTY’ app, website, a brand marketing and brand guidelines. \\Incorporated primary and secondary research that has been conducted with industry experts from make-up industry. \\Collaborated with graphic designers to assist with branding and app design. \\Created business plan for ‘YOUNITY BEAUTY’ with marketing strategy and 12-month financial forecast. Major Project \\Conducted independent project by investigating in-depth primary research and secondary research. \\Applied Theories and critical analysis on progression of inclusivity within the beauty industry. \\Explored different psychological, environmental and sociological factors affecting the beauty industry. Event Management \\Group Project creating an all around the world event and fundraising, which raised a group a total of £545.92 for charity. \\As communication manager, the responsibility for organising meetings, creating briefs and contacting entertainment were the priority. \\Created ideation and final PowerPoint in order to present as a team about the event. International Retailing \\Conducted in depth critical market research by analysing beauty markets abroad and internationalising, the cosmetic brand ‘ColourPop’ to United Kingdom using SWOT analysis. \\Exploring omni-channel, suitable market positioning and adapting to legislations and regulations to the ‘ColourPop’ brand. Trend Forecasting \\Conducted trend research, which led to creating trend-forecast booklet and research forecasting document. \\Developed a mood-board about genderless menswear range and evaluating macro-trends and PESTLE future key drivers.
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A-levelsSt Pauls Catholic School
Dec 2011 - Dec 2013Milton Keynes, United Kingdom
Science // Distinction Sport and Exercise Science // Distinction* Health and Social Care // Distinction*

Awards

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Health and Social Care Academic AwardSt Pauls Catholic School
Won a Health and Social care award.
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Nominee for Sport and Exercise Science Academic Award.St Pauls Catholic School
Nominated for Sport and Exercise Science Academic Award.