About me
I've been working in Digital Marketing and helping small and medium size businesses achieve their Marketing goals for almost 10 years. My skills in digital include CRM, Facebook advertising, PPC, project management and SEO. Drop me a note for a free consultation.
Work history
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Digital Marketing ManagerThe Health Lottery
London, United KingdomFull Time
Responsibilities
Planning and executing the digital acquisition strategy
Weekly ad reporting to ensure KPIs are being met
Daily ad monitoring to ensure KPIs will be met
Restructuring and scaling the PPC operation
Managing a budget of £888,000
Increasing revenue from all digital channels whilst lowering CPAs
Taking ownership of all acquisition channels of The Health Lottery and Health Games
Managing the Digital Agency
Contribute to wider commercial growth
Liaising with the compliance team to make sure the ad copy complies with strict regulations
Liaising with the Creative Department to produce appealing ads
Maintaining an agreed ROI
Achievements
Increased conversions from digital channels to 15% by expanding audience segments
Lowered CPAs across all channels by almost 50%
Created new relevant segments for more efficient advertising
Made the most efficient campaign with the highest results and lowest CPA
Head of MarketingOHMME
London, United KingdomFull Time
Taking full ownership of all Marketing channels including, but not limited to, website UX/UI, SEM, Paid Social, PR, CRM, Affiliates, Display and Print
Leading a successful CRM programme
Migrating the website’s backend
Leading the Affiliates programme
Taking responsibilities of all acquisition channels
Leading a team of three
Managing a budget of £120,000
Creating appealing promotional newsletters
Managing a PR agency
Creating a discount ladder for dormant customers
Creating a welcome series for newsletter subscribers
Creating an onboarding series for new customers
Taking charge of the affiliates program
Imporving the website UX/UI
Managing the digital agency and work as a project manager for the development of OHMME’s website
Taking charge of the website redesign
Project managing the CRM migration
Managing and coordinating PR events
Achievements
Increased turnover by 250%
Increased retention rate by 120%
Increased brand awareness
Improved Bounce Rate on key landing pages
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Skills
- Photoshop
- 10. Indesign
- CSS
- Html
- CRM
- PPC
- Facebook Advertising