About me

I've been working in Digital Marketing and helping small and medium size businesses achieve their Marketing goals for almost 10 years. My skills in digital include CRM, Facebook advertising, PPC, project management and SEO. Drop me a note for a free consultation.

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Work history

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Digital Marketing ManagerThe Health Lottery
Apr 2019London, United KingdomFull Time
Responsibilities Planning and executing the digital acquisition strategy Weekly ad reporting to ensure KPIs are being met Daily ad monitoring to ensure KPIs will be met Restructuring and scaling the PPC operation Managing a budget of £888,000 Increasing revenue from all digital channels whilst lowering CPAs Taking ownership of all acquisition channels of The Health Lottery and Health Games Managing the Digital Agency Contribute to wider commercial growth Liaising with the compliance team to make sure the ad copy complies with strict regulations Liaising with the Creative Department to produce appealing ads Maintaining an agreed ROI Achievements Increased conversions from digital channels to 15% by expanding audience segments Lowered CPAs across all channels by almost 50% Created new relevant segments for more efficient advertising Made the most efficient campaign with the highest results and lowest CPA
Head of MarketingOHMME
Mar 2017London, United KingdomFull Time
Taking full ownership of all Marketing channels including, but not limited to, website UX/UI, SEM, Paid Social, PR, CRM, Affiliates, Display and Print Leading a successful CRM programme Migrating the website’s backend Leading the Affiliates programme Taking responsibilities of all acquisition channels Leading a team of three Managing a budget of £120,000 Creating appealing promotional newsletters Managing a PR agency Creating a discount ladder for dormant customers Creating a welcome series for newsletter subscribers Creating an onboarding series for new customers Taking charge of the affiliates program Imporving the website UX/UI Managing the digital agency and work as a project manager for the development of OHMME’s website Taking charge of the website redesign Project managing the CRM migration Managing and coordinating PR events Achievements Increased turnover by 250% Increased retention rate by 120% Increased brand awareness Improved Bounce Rate on key landing pages

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Skills

• Photoshop
• 10. Indesign
• CSS
• Html
• Email
• CRM
• PPC
• Facebook Advertising
• Twitter

Education

MSc Marketing ManagementUniversity of Westminster
Aug 2012 - Aug 2013London, United Kingdom