I am a London-based marketing specialist, an award-winning contemporary communicator, and a drink industry professional. In 2020 I founded What's In The Glass?, a drinks-led marketing & communication agency. I am a marketing & brand consultant in the UK and Italy, an Accredited Sommelier by The Beer & Cider Academy, a member of The British Guild of Beer Writers and a professional beer judge.
Projects
- TURNING THE TIDE (2021)An open miniseries that explores & documents testimonies & transformations of London beer culture during the pandemic period. Turning The Tide is a declaration of love to British pubs and beers, at a time it needs to be heard most. With this show, we are giving voice to the hospitality and beer personalities around the UK and beyond, let them tell us their stories. Turning The Tide is featuring contributions from many different London pubs like Grace Land, Remarkable Pubs, East London Pub Compan
Work history
Founder & DirectorWhat's In The Glass?
London, United KingdomFreelance
What's In The Glass? is a London-based drinks-led digital community and agency.
What’s In The Glass? is a genuine journey that started in the most turbulent months of 2020. With over ten years of experience in the beer business, What’s In The Glass? has the knowledge and passion to build a platform where we tell stories about hospitality and the beer industry, and the people working in it. Along with our shows and articles, we are offering consultancy services, events, training sessions, and tastings to help all sorts of businesses with the intricacies of the fast-paced, ever-changing nature of the beer industry. We want you to thrive and overcome the challenges it presents. Whatever your needs, What’s In The Glass? has your back.
International Marketing Manager / Brand & Marketing ActivatorBrewDog
- London, United KingdomFull Time
International Marketing Manager
I supported BrewDog's overseas mission with international distributors in driving awareness and rate of beer sales, combining strategic, creative thinking with a laser-focused organisation.
Brand & Marketing Activator
A multi-faceted specialist Marketing role, incorporating bringing activations to life, building brand awareness, identifying key commercial opportunities, and creating, delivering and briefing campaign assets;
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Skills
- Brand Communications
- Project Management
- Social Media Marketing
- Digital Marketing
- Event Management
- Branding Strategy
- Brand Positioning
- Communications
Education
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Music Journalism BootcampLondon School of Journalism
- London, United Kingdom
A comprehensive course in music journalism with a focus on independent music writing. The course cover various styles of writing: music news, features, profiles, plus a masterclass on reviews writing, basic journalism law, subbing, editing, research and interview skills, pitching and blagging, interview techniques and essentials including subbing, contacts building, and law for music journalism, all with a focus on independent music journalism.
Social Media Marketing & Digital Marketing StrategyUniversity of The Arts London (UAL)
- London, United Kingdom
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Awards
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Best Citizen Beer Communicator (Gold Award)The British Guild Of Beer Writers
This category gives amateur writers a platform away from those who are paid to write about beer or pubs, and was last year renamed Harvey’s Tom Paine Award for Best Beer Citizen Communicator in honour of Tom Paine, a citizen communicator and author of The Rights of Man, who was an excise officer in Harvey’s home town of Lewes in the 18th century.T
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Best Citizen Beer Communicator (Silver Award)The British Guild Of Beer Writers
This category gives amateur writers a platform away from those who are paid to write about beer or pubs, and was last year renamed Harvey’s Tom Paine Award for Best Beer Citizen Communicator in honour of Tom Paine, a citizen communicator and author of The Rights of Man, who was an excise officer in Harvey’s home town of Lewes in the 18th century.