Key attributes:
• A multilingual professional with over 12 years international commercial work experience in customer facing and strategic marketing positions
• Flexible, with high drive and commitment
• German native speaker with French conversational skills
Key skills:
• Excellent communication and organisation skills
• Good client engagement skills
• First-rate presentation and listening skills
• Confident in implementing new marketing, advertising and communication strategies across multiple departments
• Reliable and committed to finishing projects
• Completed the AMDIS Marketing Diploma for Independent Schools in October 2017
Work history
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Freelance Marketing ConsultantConcepts Factory
London, United KingdomFreelance
Freelance consultant offering and assisting businesses with their marketing tasks and strategy.
- Marketing Management Planning and Implementation
- Marketing Strategy and Business Development
- Digital/Social Media Marketing/Content creation and review
- Customer Communication/Email Marketing/Campaign Managament
- Branding/Logo/Website creation
- Marketing Material/Merchandise/Prospectus/Brochure Creation
- Analytics/Reports and Insights analysis
Client Portfolio: Royal Wimbledon Golf Club, Parkside School, St Teresa’s School Secondary School, Reed’s Secondary School, Verve Concepts Property Development, Louis de Soissons Architects, Nova Eventis Shopping Centre (Germany), Student Springboard, Josh Evans Soccer School, Kidicat Children’s Clothing, SAP UK
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Marketing DirectorParkside School
- Cobham, United KingdomFull Time
Building, implementing and executing a Marketing Development Plan aligned to brand and marketing strategy.
Reviewing and implementing a new brand, marketing and communication strategy according to the current market environment.
Ensuring school’s branding is coherent across all channels of communication.
Improving the existing communication strategy to current and prospective parents using e-newsletters and other media.
Introducing a digital marketing strategy appropriate to a school’s environment as well as for individual departments of the school, such as Sport and Science.
Managing existing advertising and PR activities ensuring consistency and within budget.
Leading and managing the selection process of the school’s website provider, print and design suppliers all the way to completion of each project.
Managing all promotional events including Open Mornings, Senior School Fairs and Information evenings.
Ensuring all other school events are aligned to brand strategy.
Building strong relationships with external partners, sponsors and press.
Linking Admissions with Marketing to ensure campaigns are executed in line with overall objectives of the Admissions department.
Managing fundraising activities executed by the Parent’s Committee
Producing termly marketing and strategic development plans as well as communication analysis reports for the Board of Governors.
Managing the entire Marketing, Advertising and Printing budget for Parkside School. (Annual Marketing, Advertising and Print budget £50K)
Building links with the wider Parkside School community such as senior schools, Girls schools and Infant schools in the local area and London.
Establishing new target markets to widen the school’s catchment area.
Managing and producing annual School Magazine with design and print suppliers.
Supervising content for newly implemented school website.
Ensuring school site and buildings are aligned to overall ethos of the school.
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Skills
- Marketing Campaigns
- Marketing Strategy
- Business Development
- Strategy Implementation
- Client Presentation
- Marketing Communications
- Marketing Consulting
- Activity Organisation
- Event Admin
- Marketing Branding
Education
BA HonsUniversity of Westminster
- London, United Kingdom
BA Hons Business Studies with Marketing and Finance
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Diploma of Commerce with Major in MarketingGebr Heinemann
- Hamburg, Germany
Graduate Scheme at Heinemann Bros. (International Duty Free Distributor), Hamburg, Diploma in Commerce
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