Gabriella Baker

Gabriella Baker

Freelance Stylist & Creative ConsultantUnited Kingdom
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Annabelle Oyourou
Gabriella Baker

Gabriella Baker

Freelance Stylist & Creative ConsultantUnited Kingdom
About me
I am a experienced Fashion Stylist & Creative with over 10 years working within the industry. Working across Campaigns, E-Commerce, Look Books and Catwalk Events both in the UK and Internationally. In my previous role I managed, trained and up-skilled a team of Stylists and Hair & Make-up Artists. I am able to brief, manage and direct studio teams with different disciplines and varying levels of role. Collaboratively working with Brand Creatives and Creative Producers, reviewing seasonal concepts for Marketing Campaigns and Look Books, providing Styling that delivers on a specific brief. I have the experience and capabilities to provide a full service from initial concept, model casting, styling and art direction along with strong existing relationships with key creatives within the industry. Please email me for bookings - Info@gabriellabaker.com Portfolio - gabriellabaker.com
Projects credited in
  • AW20 VIRTUAL CATWALK // LFW
    AW20 VIRTUAL CATWALK // LFWProduced in-house Edit & Grade by Creep Production Casting by Matt Biruls
  • Superdry - Back to School AW18
    Superdry - Back to School AW18
  • AW18 Superdry Jackets
    AW18 Superdry JacketsLaunch film for Superdrys AW18 Jackets collection.
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Work history
    Superdry logo
    Superdry logo
    Creative & Styling ManagerSuperdry
     - Cheltenham, UKFull Time
    - Provide visual references, Mood boards and guidance for Ecom and Social shoots. Reviewing seasonal concepts and providing styling that delivers for specific briefs. - Collaborating with the Casting Director, managing Casting and Fittings to ensure models are fit for shoot. - Continue to manage, train, up-skill and inspire a team of Stylists and Hair & Make-up Artists. On board Freelancers to ensure their understanding of the importance of producing work inline with our guidelines. - Take ownership over quality control, working with photo and film teams on image selection. Ensure content is delivered to a high standard and product looks premium every time. - Leading presentations and sign off meetings with Key Stakeholders at Exec Level and CEO. -Continue to establish strong relationships with Collection Strategy, Product Design, along with Senior Management, Exec Team and CEO.
    Superdry logo
    Superdry logo
    Senior StylistSuperdry
     - Cheltenham, United KingdomFull Time
    - Accountable for creating and executing strong and experienced level of styling across womenswear and menswear imagery for Ecommerce, Campaigns, Look Books and Social. - Manage and drive clear development for the in-house Styling and Hair and Make-up team and conduct regular individual catch ups and reviews. - Align trend direction from buying and design, and responsible for filtering them into our styling message. - Develop style guides for use as a reference and training tool. - Work with the Sample team to ensure product issues are resolved and priority collections are shot. - Build and maintain strong relationships with external agencies, stylists and Hair and Make-up Artists. - Attend seasonal walk throughs with Design and Collection Strategy to understand key focuses and collection direction. - Continual research into Styling, Trends and Photography to ensure the department’s work stays inspirational. - Collaborate with key stakeholders from Design, CST, Brand Managers, Art Directors to ensure focuses are understood, supported, and communicated. - Work closely with the Casting Manager to ensure models and talent selection meet the desired creative output. - Ensure team KPI’s and targets are established and met.
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Skills
  • Fashion
  • Advertising
  • Visual Arts
  • Art Direction
  • Lifestyle
  • Promotions
  • Editorial
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Look Book Styling and art Direction
  • Lookbook
Education
    Falmouth University logo
    Falmouth University logo
    BA (Hons) Fashion PhotographyFalmouth University
     - Falmouth, United Kingdom