Work history
R
R
Head of ContentRiver iGaming
London, United KingdomFull Time
River iGaming offers first-rate marketing expertise to four renowned gaming brands in the UK.
• Lead the development of an integrated content schedule in line with marketing strategy
• Ensure consistent tone of voice and quality whilst focusing on maximising clarity, player engagement, and performance across all player touchpoints
• Create, lead and inspire the development of first-class content and copy - inclusive of videos, blogs, infographics and data visualization, ensuring optimal delivery and maximum response through storytelling
• Provide website content, working closely with other teams in order to optimise content for performance and SEO
• Provide insights on impact of content, and active involvement in analysing content performance across all channels
G
G
Content & Delivery ManagerGaming Realms
- London, United KingdomFull Time
In this position I managed a team of three. We were responsible for the creation and quality-control of all B2B and B2C content across twelve brands including blogs, press releases, email, SMS and social media assets. I personally managed content timelines and tentpoles from inception to execution.
• Deliverability & content optimisation - re-design of email templates across all brands, improving click-through rates by an average of 3%
• Web content management – implementation and maintenance of site ‘Slingo Originals’ with further continuous creation of blogs, newsletters and press releases at an international level
• Analysis & testing – A/B testing of email deliverability and extensive post-mortem analysis
• Social media management - implementation of social media strategy with the aide of Hootsuite, increasing Facebook page reach by a monthly average of 46%
• SEO – optimisation of acquisition content for SEO and AdWords to coincide with PPC campaigns
• Brand creation & supervision – organisation of branding exercises to ascertain an appropriate ‘image’ and tone of voice; ensuring content is on-brand, on-time and en pointe
+ Show more
Skills
- Copywriting
- Sub-editing
- Ad Copywriting
- Brand Storytelling
- Marketing Strategy
- Brand Tone
- Social Media Management
- Email Communications
- Content Analysis
- Communications Coordination
Education
U
U
English & Philosophy with Employment ExperienceUniversity of Sheffield
- Sheffield, United Kingdom
2:1 BA Hons English & Philosophy w/ Employment Experience (2011-2015)
University of Sheffield
Project: Nietzsche, On the Genealogy of Morals (Dissertation)
Modules: Romantic and Victorian Literature; Contemporary Literature;
Philosophy of Law; Plato’s Symposium
Start Writing FictionThe Open University
- Chipping Campden, United Kingdom
Pass
+ Show more
Awards
B
B
Booktrust Teenage PrizeBook Trust
I won this national writing competition in 2008, travelling to London to judge a series of young adult books written by renowned authors.