Gabrielle Brooks Head of Content | The Dots
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Gabrielle Brooks

Head of ContentLondon, United Kingdom
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Gabrielle Brooks

Head of ContentLondon, United Kingdom
Work history
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    Head of ContentRiver iGaming
    London, United KingdomFull Time
    River iGaming offers first-rate marketing expertise to four renowned gaming brands in the UK. • Lead the development of an integrated content schedule in line with marketing strategy • Ensure consistent tone of voice and quality whilst focusing on maximising clarity, player engagement, and performance across all player touchpoints • Create, lead and inspire the development of first-class content and copy - inclusive of videos, blogs, infographics and data visualization, ensuring optimal delivery and maximum response through storytelling • Provide website content, working closely with other teams in order to optimise content for performance and SEO • Provide insights on impact of content, and active involvement in analysing content performance across all channels
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    Content & Delivery ManagerGaming Realms
     - London, United KingdomFull Time
    In this position I managed a team of three. We were responsible for the creation and quality-control of all B2B and B2C content across twelve brands including blogs, press releases, email, SMS and social media assets. I personally managed content timelines and tentpoles from inception to execution. • Deliverability & content optimisation - re-design of email templates across all brands, improving click-through rates by an average of 3% • Web content management – implementation and maintenance of site ‘Slingo Originals’ with further continuous creation of blogs, newsletters and press releases at an international level • Analysis & testing – A/B testing of email deliverability and extensive post-mortem analysis • Social media management - implementation of social media strategy with the aide of Hootsuite, increasing Facebook page reach by a monthly average of 46% • SEO – optimisation of acquisition content for SEO and AdWords to coincide with PPC campaigns • Brand creation & supervision – organisation of branding exercises to ascertain an appropriate ‘image’ and tone of voice; ensuring content is on-brand, on-time and en pointe
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Skills
  • Copywriting
  • Sub-editing
  • Ad Copywriting
  • Brand Storytelling
  • Marketing Strategy
  • Brand Tone
  • Social Media Management
  • Email Communications
  • Content Analysis
  • Communications Coordination
Education
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    English & Philosophy with Employment ExperienceUniversity of Sheffield
     - Sheffield, United Kingdom
    2:1 BA Hons English & Philosophy w/ Employment Experience (2011-2015) University of Sheffield Project: Nietzsche, On the Genealogy of Morals (Dissertation) Modules: Romantic and Victorian Literature; Contemporary Literature; Philosophy of Law; Plato’s Symposium
    Start Writing FictionThe Open University
     - Chipping Campden, United Kingdom
    Pass
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Awards
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    Booktrust Teenage PrizeBook Trust
    I won this national writing competition in 2008, travelling to London to judge a series of young adult books written by renowned authors.