Gabrielle Butler

Gabrielle Butler

Producer / Project ManagerLondon, United Kingdom
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Gabrielle Butler

Gabrielle Butler

Producer / Project ManagerLondon, United Kingdom
About me
I’m a Producer/Project Manager with just over nine years media industry experience, specialising in digital content production across video, editorial, social and web. I have a background in brand marketing, so have come into production from a slightly different angle, which I love because it means I still have a lot to learn, but also that I can bring a unique and valuable perspective. My career kicked off when I join a then-very-small team at Airbnb where I was lucky to eventually become part of an amazing team of people in the marketing department, and spent five years managing brand partnerships and campaigns across the UK and EMEA. I always loved collaborating with creative teams to help bring ideas to fruition, so when I heard one of my other favourite brands was starting an in-house custom content studio, I decided to join the small but mighty crew of people at National Geographic CreativeWorks (now part of The Walt Disney Company – believe it or not!), where I currently work as a Producer/Project Manager, reporting into the Head of Production and working directly into the Creative Director. Over the last three years, I’ve had the amazing opportunity to inform processes ensuring the smooth operating of the studio, and to produce some pretty amazing purpose-led branded content, all over the world - from a gorilla-naming ceremony in Rwanda to fishing net rescue-mission in Cameroon. I work best in fast-paced environments, adapt quickly to change, can hit the ground running, and am happy wearing many hats. One of my focuses at the moment is ensuring more diversity at every stage of production, especially when it comes to engaging female film directors.
Work history
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    Producer/Project ManagerNational Geographic
    London, United KingdomFull Time
    Responsibilities: - Manage complex multi-media content production across video, social, editorial and photography, working directly into the Creative Director and reporting to the Head of Production - Manage all communication with clients, agencies, productions houses, film directors, journalists, photographers, designers and web developers. - Be fully accountable for budgets, timelines, contracting, resourcing, and QA Project highlights: - Managed and produced a campaign for Oppo in China, working with a renown NG photographer to film and photograph endangered species with the Find X3 pro. - Produced and delivered a five-part video series in partnership with Prada, which ran digitally and on TV in nine countries and seven languages. Production span across five continents and outputs included video, a custom hub, digital articles, photo galleries. - Worked hand in hand with National Geographic’s Factual Content commissioners to deliver a sponsored NG Channel TV series, Fiennes: Return to the Nile. - Produced and delivered a wide range of travel video and photography content in partnership with Tourism Boards worldwide – Visit Rwanda, South African Tourism, Visit Scotland, Destination Canada, Visit Hungary, Colombia Tourism, Travel Chile – and managed a large slate of National Geographic photographers and writers.
    Airbnb logo
    Airbnb logo
    Marketing ManagerAirbnb
     - London, United KingdomFull Time
    - Delivered full-funnel marketing campaigns in the UK, in line with the global marketing strategy, to help grow the homes business. - Managed all amplification tactics and partnerships, including a year-long partnership with the Natural History Museum’s Dino Snores for Kids monthly sleepover event, which helped drive brand consideration amongst families. - Managed creative teams and production houses to ensure creative excellence and a consistent tone of voice across all communication. - Led the content production for a new product launch, Airbnb Guidebooks, involving the curation of 50 influencer-led local area guides of London.
Skills
  • Project Management
  • Production
  • Marketing
  • Advertisement
  • Marketing Branding