You will probably see at first glance that I currently do not reside in Australia, currently working both in Europe and Asia as a fashion designer with expertise in women's product advisory and brand specific design. I have been working in the fashion industry for over 10 years, during this time I have had the opportunity to work both in the design and product aspect of the creative process. My tertiary studies were completed at the prestigious Marangoni Institute of Milan in 2004, following this I have gained experience as product manager and furthermore senior designer/creative director for both emerging and historical brands. In the last 4 years I have worked as a fashion design consultant for leading Italian groups and foreign brands. I believe we all have personal and professional strengths, but as individuals these vary. I have developed over the years my own work philosophy and pushed my personal boundaries to become what I believe to be a successful professional figure. I have strong work ethics, prominent attention to detail and my capacity as both a team player and team leader have been a major draw card. I give great importance to expanding my knowledge and professional know-how, hence I consider myself astute and perceptive. Honestly, there has been times in my career I have examined my aptitude to fashion design; I’m efficient, organised and practical, no doubt unusual characteristics to find within many creative environments. I am ambitious, but my high belief in the value of team work makes me non-competitive as an individual. I also have a strong passion for the business and commercial aspects of our work. A personality test could tell me I choose the incorrect career path. However I believe in what I do, I trust in my approach and no doubt my skill and personality traits have been the main contributor to my success as a business owner and fashion designer. My business is currently successfully running and I am looking to start working with the Australian market, this will present also an exciting professional challenge for me. I am sure my experience and Italian/Europe know-how could be of great value to an Australian company, at the same time allowing me to grow and expand my professional horizons.
As co-founding creative director and product manager of the design studio TELA, we provide services that range from trend research up to complete collection design. Over four years since the opening of our Milan based office we have worked with various brands both nationally and Internationally based. My expertise in the industry has lead me to offer my know-how on a freelance bases. With a refined focus on the clients need, my ability to interpret and understand their requirements is the key to my achievements in this area of work.
Together with designer Chiara Bongiorno, I have worked closely with Chinese company Show Long for the design and development of their weekend total look womens brand M.Teng. Brand targeted at the internal Chinese market with over 300 flagship and franchising stores nation wide. The brands identity is feminine and colourful, combining fit and style requirements for the Asian market with Italian design.
Fiorucci is a world renowned brand made famous during the 70’s by designer Elio Fiorucci. Now owned by multinational company Edwin International, the brand continues to produce and distribute the ironic and fun-loving teen collection. For a number of seasons we have been head of; fabric and material research, colour selection, collection design, garment and graphic development. All garment fitting is done under our direction together with the product and pattern departments if the requirements company Albisetti/Ittierre.
As head designers and creators of the collection Roy Rogers CHOICE we have worked on the design, fit, embroidery, hardware, fabric and wash aspects of the total look collection. A collection that was requested by the important Italian denim brand to target a ‘fashion’ clientele both in Italy and in new markets such as Russia.
Senior designer for Teen collection, total look with emphasis on the graphics identity of the brand. Leading a design and graphic team for the creating of the teen and childrenswear collection.
Head Designer (2009) - Creation and design of commercial collections under the branding of Krizia; Krizia Poi, Krizia Jeans, Evex, Krizia per Te. I worked in collaboration with the licencee companies Miroglio, SINV e Sanki for the development, fitting and approval of the collections under my direction. Senior Designer (2007 - 2008) – Designer of commercial collections in charge of fabric selection, technical drawings/sheets, graphic input and collection design. Junior Designer (2006) – Part of Mariuccia Mandelli’s design team designing and creating main, pre-collection and collaborating with creative director for catwalk show.
The combination of my passion for design and my interest in product management lead me to work for an Italian denim brand created by American designer L. Di Carlo. A platform launch into the Italian fashion industry that accelerated my technical and organisational skills.
During my studies I worked part time as assistant to the director of this multi-brand showroom based in Milan. This experience gave me wonderful insight into the commercial aspect of fashion and sales. Representing over 15 brands with world distribution, in particular for Asia and USA, I worked along side the director both for sale campaigns and general back office.
High School certificate