GABRIELLE SARAH DREW

As co-founding creative director and product manager of the design studio TELA, we provide services that range from trend research up to complete collection design. Over four years since the opening of our Milan based office we have worked with various brands both nationally and Internationally based. My expertise in the industry has lead me to offer my know-how on a freelance bases. With a refined focus on the clients need, my ability to interpret and understand their requirements is the key to my achievements in this area of work.

Together with designer Chiara Bongiorno, I have worked closely with Chinese company Show Long for the design and development of their weekend total look womens brand M.Teng. Brand targeted at the internal Chinese market with over 300 flagship and franchising stores nation wide. The brands identity is feminine and colourful, combining fit and style requirements for the Asian market with Italian design.

Fiorucci is a world renowned brand made famous during the 70’s by designer Elio Fiorucci. Now owned by multinational company Edwin International, the brand continues to produce and distribute the ironic and fun-loving teen collection. For a number of seasons we have been head of; fabric and material research, colour selection, collection design, garment and graphic development. All garment fitting is done under our direction together with the product and pattern departments if the requirements company Albisetti/Ittierre.

As head designers and creators of the collection Roy Rogers CHOICE we have worked on the design, fit, embroidery, hardware, fabric and wash aspects of the total look collection. A collection that was requested by the important Italian denim brand to target a ‘fashion’ clientele both in Italy and in new markets such as Russia.

Senior designer for Teen collection, total look with emphasis on the graphics identity of the brand. Leading a design and graphic team for the creating of the teen and childrenswear collection.

Head Designer (2009) - Creation and design of commercial collections under the branding of Krizia; Krizia Poi, Krizia Jeans, Evex, Krizia per Te. I worked in collaboration with the licencee companies Miroglio, SINV e Sanki for the development, fitting and approval of the collections under my direction. Senior Designer (2007 - 2008) – Designer of commercial collections in charge of fabric selection, technical drawings/sheets, graphic input and collection design. Junior Designer (2006) – Part of Mariuccia Mandelli’s design team designing and creating main, pre-collection and collaborating with creative director for catwalk show.

The combination of my passion for design and my interest in product management lead me to work for an Italian denim brand created by American designer L. Di Carlo. A platform launch into the Italian fashion industry that accelerated my technical and organisational skills.

During my studies I worked part time as assistant to the director of this multi-brand showroom based in Milan. This experience gave me wonderful insight into the commercial aspect of fashion and sales. Representing over 15 brands with world distribution, in particular for Asia and USA, I worked along side the director both for sale campaigns and general back office.

Fashion Design

High School certificate