I am a freelance writer, fashion journalist and creative copywriter.
A member of the National Union of Journalism, graduating from London College of Fashion with a degree in Fashion Journalism. Notably a fashion fanatic, I have written widely about fashion and culture. With a wide variety of writing experience I have written numerous analyses of catwalks and fashion features for publications such as Overdue Magazine and _shift, as well as articles and interviews for Harper’s Bazaar UK, French Fries Magazine and Fashion Crossover London to name a few.
When undertaking my studies at LCF, I also worked at several publications to gain further experience of the journalistic industry. Interning at British Vogue, Sunday Times Style and Dazed & Confused; provided me the experience to expand my writing style, honouring the ability to tailor content for different audiences.
In addition to journalistic and academic writing, I am also currently working as a freelance creative copywriter for the fashion brand, MaxMARA. Focusing on a different style of writing, I am tasked with producing creative copy as well as product naming and brand encapsulation, enhancing the brand’s identity and tone of voice.
I am a keen creative with an abundance of experience. In addition to the journalistic industry, I also have a sound understanding of the PR & Marketing previously working as a PR Manager and Social Media Coordinator. With an extensive list of contacts, I am prolific in PR, social media, gif-databases and producing all-round creative content.
Projects
- Stop Shopping, Start SwappingFollowing her inaugural book and feminist anthem, What Would the Spice Girls Do?, Lauren Bravo has published a guilt-free guide to changing the way you shop. Global clothing production has roughly doubled in the past 15 years; year upon year an estimated 300,000 tonnes of used clothing ends up in UK landfill. Analysing the toxic relationship between fast fashion and the planet, the fashion lover and journalist looks at ways to lead a more eco-friendly life without sacrificing your style. The c
- THE START OF SOMETHING NEWActress and singer, Olivia Rodrigo, is the star of Disney +’s newly revised High School Musical: The Series, which sees a reinvented take on the hugely popular and award winning hit High School Musical. Taking on Netflix, Disney + is the new and ultimate streaming destination for entertainment from Disney, Pixar, Marvel and Star Wars to name a few. The young 17 year old most recently starred as Paige Olvera in Disney Channel’s live-action comedy ‘Bizaardvark’ before her HSM debut. As HSM retu
- Motivating the MassesTrinbagonian, Kalpee is unveils an acoustic version of his brilliant Feel Good Playlist Vol. 1 with the Stripped Sessions EP. Delivering an array of diverse tracks, the EP embraces his Caribbean roots, effortlessly fusing reggae and calypso into an uplifting contemporary RnB/pop sound. Transforming the feel-good tracks into acoustic accents, Kalpee’s music will be stripped back and more powerful than ever. Hailing from Trinidad and Tobago, surrounded by the soulful sounds and captivating calyps
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Projects credited in
- Stop Shopping, Start SwappingFollowing her inaugural book and feminist anthem, What Would the Spice Girls Do?, Lauren Bravo has published a guilt-free guide to changing the way you shop. Global clothing production has roughly doubled in the past 15 years; year upon year an estimated 300,000 tonnes of used clothing ends up in UK landfill. Analysing the toxic relationship between fast fashion and the planet, the fashion lover and journalist looks at ways to lead a more eco-friendly life without sacrificing your style. The c
- THE START OF SOMETHING NEWActress and singer, Olivia Rodrigo, is the star of Disney +’s newly revised High School Musical: The Series, which sees a reinvented take on the hugely popular and award winning hit High School Musical. Taking on Netflix, Disney + is the new and ultimate streaming destination for entertainment from Disney, Pixar, Marvel and Star Wars to name a few. The young 17 year old most recently starred as Paige Olvera in Disney Channel’s live-action comedy ‘Bizaardvark’ before her HSM debut. As HSM retu
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Work history
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Fashion Journalist & CopywriterFor myself
London, United KingdomFreelance
I am a driven and hardworking individual, with a passion for all aspects of the fashion industry. I am currently working as a freelance journalist pitching/writing fashion articles, news stories, interviews and catwalk/trend reports. My work has most recently been published on Overdue Magazine, Harper's Bazaar UK (Jan 2020 print issue), _shift and Fashion Crossover.
https://overduemagazine.com/emanuel-ungaro/
https://www.fashioncrossover-london.com/londons-fashion-finest-fashion-crossover-london-x-lcfba19-i2123
https://www.shiftlondon.org/author/gabrielle-niamh-smith/
In addition, I am also working as a copywriter currently writing for Sportmax by Maxmara. The content required is slightly different to fashion/content writing, as it is essential to understand the clients tone and house style, whilst producing clean and concise copy to entice the audience.
https://gb.sportmax.com/
PR Manager, Social Media Coordinator, Digital & Editorial CopywriterFASHION CROSSOVER LONDON
- London, United KingdomFull Time
From overseeing 30+ designers accounts to producing creative content from fashion weeks and catwalk shows, this role required dedication and a passion for all aspects of the fashion industry. In addition to managing 30+ designers accounts across womenswear, menswear and accessories; I was also tasked with running the company's social media accounts. Creating witty and creative content to boost our engagement, along with building my clients online presence. As a passionate writer, I also attended numerous fashion weeks and catwalk shows, producing articles, interviews, trend reports & social media content.
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Skills
- Copywriting
- Photoshop
- Sub-editing
- Adobe Indesign
- Fashion Journalism
- Fashion Photography
- Academic Writing
- Fashion Writing
- Analysing Trends
- Fashion Trends
Education
Bachelor of Arts (BA) London College of Fashion, UAL
- London, United Kingdom
Upper 2:1 in Fashion Journalism
Final Major Project - Fashion & lifestyle magazine inspired by Old Hollywood. Dissertation - The representation of women in hip-hop music videos, exploitation or empowerment? A consideration of how the sexualised representation of a female artist (as a protagonist/ focus of the video) has a different effect to women being used in supporting male artists.