About me
A disciplined, motivated and highly organised Marketing professional with over a decade of experience in luxury fashion and creative industries. Quick to adapt to new working practices and keen to take on new challenges, enjoys working in a fast-paced environment. Confident and ambitious with strong connections in the creative business. Strong background working for notable brands including: Roksanda, Huishan Zhang and Chanel.
Extremely passionate about brands, telling their story and bringing a vision to life. Commercially aware, creative and alert to new trends. Focused on creating distinctive and effective work that delights customers whilst also contributing to a company’s success.
Work history
PA to Retail Fashion DirectorCHANEL
London, United KingdomPart Time
T
T
Marketing ManagerTBalance Crystals
- London, United KingdomFull Time
With the owner of the company planning a three month sabbatical, I was brought on to action new marketing activations but also oversee the company whilst she was away. During my time there I worked closely with our external brand advisor and managed a team of two assistants. My role included:
- Preparing and styling on photoshoots
- Maintaing and creating website content and online marketing campaigns
- Planning, producing copy and managing all creatives for company email campaigns, using Klaviyo and Figma
- Organising brand events
- Managing and writing copy for social marketing and overseeing the promotion on Instagram, Facebook and TikTok
I reviewed and actioned plans off our data, frequently reviewing our analytics and setting plans accordingly – the agile mindset of seizing immediate opportunities was well-aligned with our company’s size. In addition to overseeing the marketing department, I successfully managed Wholesale accounts, facilitated orders and worked closely with our accounts team.
My results orientated approach significantly enhanced our online presence, achieving a 15% growth in our Instagram following and a consistent 10% increase in newsletter sign-ups. Our sales, between July 2022 and April 2023, was seeing an average increase between 10 –20% MoM.
During my time, I had the privilege of hiring a Digital Advertising consultant and welcoming a new Press Office, led by Merritt Tate.
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Skills
- Event Organisation
- International Press
- High Fashion
- High Pressure
- Fashion Shows
- Fashion Shoot
- Arts
- VIP Care
- Marketing Reporting
- Social Content Strategy
Education
A Level, AS Level
- Sherborne, United Kingdom