Gaïa Lopez Sundberg - Visual Stylist / Art direction French visual stylist and creative director, Gaïa is currently working in London, UK. Inspired by theatre staging, she graduated from ESMOD fashion school in Paris in 2012, where she studied fashion design and direction. After getting her degree, she worked as fashion stylist and artistic director of a blog. She started at COS in 2014 in Paris as visual merchandiser, before being promoted as global visual stylist in 2017, based at the Head office of the brand in London. Within the Visual team, she is responsible for the window styling and the visual identity of all the COS stores around the world. Additionally, Gaia also assumes the role of creative director for special projects. Most recently, The Denim Project , were she designed, directed and produced all the installations for the event.Locked Pro Plan feature
-Styling direction for the the Kick off film of the new collection each season. -Attending meeting with designers and creative lead to understand and translate in the best way the mood and story telling of the collection. -Casting and selection of models for the film. -Direction of the model and styling on set.
-In charge of the styling for the window and visual display in store. -Creating global window and styling information pack to be sent across all the stores, in collaboration with the window production team. -Collaborating with the Design team to deliver the most inspirational styling by attending creative meeting, creating mood board, travelling to seek inspiration everywhere. -Keeping up to date with styling and fashion trends, constant research and leading brainstorming meetings to always stay innovative. -Collaborating with the visual merchandising, design, buying and merchandising department to ensure standards, directives, key product focus- es and VM strategies are correctly followed in all regions. -Working with the sale department by analysing KPI’s and taking reactive decision to increase the selling. -Educating visual in store by delivering training and giving extra tools to maintain high standards. -Managing extra visual project as kick off presentation or special windows for top stores
-In charge of the whole styling aspect of the store and window displays. -Giving full training to the junior visual merchandisers. -Inspiring and motivating the visual team. -Supporting stores with openings, events and special projects. -Managing store VM tool/mannequin inventory and tidiness.
- In charge of the visual identity of the store : product placement, in-door styling, window installations, commerciality -Analysing and working with selling. -Managing and organising daily/long-term visual projects and activities to ensure strong brand communication. -Store layout and optimising space management according to departments, concepts and shares. -Training, and developing of staff, which includes giving daily feedback on how to maintain visual standards and transmitting brand values and concept presentation. Store building October 2015: Polygone Riviera, Avenue des Alpes 119, Cagnes-sur-mer, France -Classic Women Concept and styling responsible
-Optimising sales by providing customer service (till, floor and fitting room) -Replenishment and garment care -Accessories display responsible Store building October 2014: 9 rue de Tronchet, Paris, France -Accessories responsible
- Fashion journalist : copywriting and photoshoots - Editorial stylist for the website
- Appointment taking and commercial dealings with customers and suppliers of the School - Promotion of the school on the social networks and organisation of the new year runway