Eleven years working with creative agencies (FTE or as a freelancer). Five years spent working client-side. All to produce quality work that supports a client’s goals and engages with audiences. When not writing, I can often be found in the departure lounge. 2018 included trips to Reykjavik, New York, Oslo, Barcelona and Antwerp. 2019 has seen a return to Catalonia and a trip to Berlin is planned for April. Hiking, learning Spanish, the gym, volunteering, and listening to podcasts take up the rest of my time.Locked Pro Plan feature
Working with Jaguar Land Rover’s luxury automotive brands. Leading the global content and copy strategy for global and 52 market websites (.co.uk, .de, .es, usa.com, etc.) through the development of governance, strategy, content and copy. Copy is produced to each brand’s distinctive tone of voice. Close working is undertaken with art directors to ensure visuals and copy work together. The role involves ideation and brand work with activation and campaign ideas presented and discussed with creative directors and clients. I review and approve copy from copywriters and provide support to junior colleagues, mentoring them in their professional development. I project managed and led the 2019 CTA strategy for both brands – working closely with UX architects and development teams to make sure the strategy was robust, works cross-channel and is flexible enough to evolve as our client’s channels do.
Copywriting and scriptwriting. Clients include 44 Communications (three-month contract to produce online technical and B2B copy for an OEM), Twisted Barrel Ale (social and marketing strategy), Slate & Mortar (scriptwriting) and the University of Warwick (scriptwriting and online editorial). Roles with 44 Communications and Slate & Mortar were client-facing to their clients.
I led a dedicated marketing and communications department focused on the European education sector. The UK, Nordics and Lowlands were key markets. The work focused on events, print, digital, social media campaign strategy, email newsletters and executive communication. I was the copywriter for CASE’s 2015 European Impact Report and managed the look and feel for CASE’s Annual Conference campaign material. I supported the junior members of the department in developing their skills and we worked together to deliver on the department’s goals.
Developed and wrote copy, social media posts, film scripts and podcasts. Managed the editorial calendar for the University’s content portal and worked collaboratively with other members of the digital team and academics to develop content. Used analytics tools (including Google Analytics and Google Trends) to track the success of content and to develop future ideas.
Copywriting. Clients included Appliansys, Time Out, Swan Publishing, Dennis Publishing, Careerstructure.com, Summersault Communications, Coventry University, London Midland, Iron Mountain, The Dairy Council and Severn Trent Water. A three-month period was spent volunteering as the communications manager for the Ya'axché Conservation Trust in Belize.
Project management and copywriting for web, newsletters and social channels. Managed the site migration and copy creation of two digital channels to nus.org.uk. Worked collaboratively with internal and external clients to develop content.
Copywriting for print, online and events. Clients included the Learning and Skills Council, Tarmac, Severn Trent Water, Pfizer, Whitbread, Coventry Building Society, Gallaher Group and Tengizchevroil. Copy was produced to each client’s tone of voice using agency-developed style guides. Role was client-facing. I was embedded in a client office at least once per week to gather stories and provide an agency presence on site.
Exchange year in the USA. Studied US literature, culture and civic journalism (AP style).
Four year interdisciplinary bachelor of arts degree focussed on the history, politics, literature and culture of the United States. Exchange year spent at Louisiana State University (LSU).
Scriptwriting nominee for British Universities Film & Video Council Learning on Screen Awards
First place award for feature on testicular cancer in the in-house magazine for the Tarmac Group.