Copywriter. Content Strategist. Consumer of coffee. Currently overusing alliteration and working for Spark44 on the Jaguar and Land Rover global accounts.
A senior member of a multidisciplinary content team; overseeing a junior content strategist, two copywriters and a proofreader. Working with UX architects, designers, art directors and CDs to deliver and maintain a quality digital experience for our client and their customers.
Projects
- NEW DISCOVERY SPORT: DESIGNED FOR THE FAMILYOnline product and feature copy for the Land Rover's 20MY Discovery Sport for Landrover.com. "NEW DISCOVERY SPORT: DESIGNED FOR THE FAMILY" "Capability and composure in equal measure. The joy of Discovery Sport is in finding that no adventure is out of reach." "Find freedom and express yourself through two distinct body styles. Discovery Sport R‑Dynamic is bold and sporty. Discovery Sport, on the other hand, is a pure interpretation, enhancing the vehicle’s iconic design." "Discovery Sport’s
- E‑PACE CHEQUERED FLAG 20MYOnline product and feature copy for special edition Jaguar E-PACE Chequered Flag for Jaguar.com. "NEW E‑PACE CHEQUERED FLAG: STEAL THE SPOTLIGHT." "A fresh take on E‑PACE.E‑PACE Chequered Flag unites dynamic design with unique detailing to create the perfect celebration of the vehicle’s sporting character." "Exemplary materials and striking finishing touches make E‑PACE Chequered Flag a place you’ll want to be. The driver‑focussed interior features Ebony grained leather complemented by exclus
- It Brings Me JoyThe pilot episode of my podcast series is now available on Apple Podcasts, Spotify, Google Podcasts and other providers. I'm now looking for interviewees for Season 1. The show is an exploration of a single subject that brings joy to the interviewee. It should be a subject they're passionate about. Together we'll explore the subject and discuss how they got into the subject, what keeps them interested, etc. https://radiopublic.com/it-brings-me-joy-GOP2O1 If you know someone who might be an
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Work history
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Content Strategist / CopywriterSpark44
Birmingham, United KingdomFull Time
Working with Jaguar Land Rover’s luxury automotive brands. Leading the global content and copy strategy for global and 52 market websites (.co.uk, .de, .es, usa.com, etc.) through the development of governance, strategy, content and copy. Copy is produced to each brand’s distinctive tone of voice. Close working is undertaken with art directors to ensure visuals and copy work together. The role involves ideation and brand work with activation and campaign ideas presented and discussed with creative directors and clients. I review and approve copy from copywriters and provide support to junior colleagues, mentoring them in their professional development. I project managed and led the 2019 CTA strategy for both brands – working closely with UX architects and development teams to make sure the strategy was robust, works cross-channel and is flexible enough to evolve as our client’s channels do.
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Freelance Digital Copywriter / ScriptwriterSelf Employed
Birmingham, United KingdomFreelance
Copywriting and scriptwriting. Clients include 44 Communications (three-month contract to produce online technical and B2B copy for an OEM), Twisted Barrel Ale (social and marketing strategy), Slate & Mortar (scriptwriting) and the University of Warwick (scriptwriting and online editorial). Roles with 44 Communications and Slate & Mortar were client-facing to their clients.
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Skills
- Copy
- Copy Concepts
- Content
- Content Analysis
- Digital
- Ideation
- Content Ideation
- Ad Copywriting
- Copywriting
- Brand Storytelling
Education
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Exchange YearLouisiana State University
- Baton Rouge, United States
Exchange year in the USA. Studied US literature, culture and civic journalism (AP style).
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BA American Studiesuniversity of wales
- Swansea, United Kingdom
Four year interdisciplinary bachelor of arts degree focussed on the history, politics, literature and culture of the United States. Exchange year spent at Louisiana State University (LSU).
Awards