Work history
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EditorM&IT Magazine
- East Grinstead, United KingdomFull Time
M&IT Magazine is the UK’s largest meetings, events and incentive travel magazine, with 35k subscribers. The magazine also feeds www.meetpie.com, a rolling industry news site that I recently rebuilt with a focus on boosting our video content, which will go live in June 2018. I have travelled the world extensively in my role as editor (most recently to Faroe Islands, Seychelles, Oman, Azerbaijan) and represented the brand at high-profile travel shows including IMEX Las Vegas, IMEX Frankfurt, IBTM Barcelona, ICCA World Congress, Arabian Travel Market Dubai and World Travel Market. We have won the Best Editorial Team at the Business Travel Journalism Awards for the past two years, while our annual M&IT Industry Awards are the largest annual industry awards event on the UK calendar. I currently manage an in-house team of eight and have more than 25 freelancers worldwide.
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Media DirectorAbu Dhabi Music & Arts Foundation and Abu Dhabi Festival, UAE
- Dubai, United Arab EmiratesFull Time
ADMAF is a not-for-profit organisation that specialises in seeding knowledge and interest in arts and culture within the UAE. I developed the festival’s PR strategy, handling all regional and international press enquiries and the promotion of ADMAFs education projects. I managed and directed our media campaign leading up to and during the Abu Dhabi Festival, our proprietary event, which included creating FAM trips to Abu Dhabi for up to 60 international journalists. The internationally-acclaimed event hosted Placido Domingo, Bryn Terfel, Shakespeare’s Globe, Mariinsky Ballet, Valery Gergiev (World Orchestra for Peace), Yefim Bronfman and the Institut du Monde Arabe. ADMAF worked very closely with the Abu Dhabi Tourism Authority to help build on its vision to become a global tourism and cultural powerhouse.
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Skills
- Copywriting
- Videography
- Ad Copywriting
- Marketing