About me

Cross-sector, brand specialist with experience of the UK, European and US markets. Rigorous and driven, with a passion for the creation of clear brand identity and vision, and the skill and expertise to translate that vision into a measurable bottom-line reality. Versatile, having experience in developing brand partnerships and delivering strategies & experiences within beverages, financial services, media & entertainment, sports, retail, events & hospitality, fashion and charity sectors.

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Projects

• Brand Partnership - Awareness and Content CreationEndure teamed up with brand influencer and South African Puma ambassador Nicolene Mostert to produce an engaging story and content ahead of the London Marathon in 2016.
• Brand Partnership - In-store Experience and EngagementEndure partnered with Bolt to deliver an in-store experience designed to increased product awareness and sales.
• Brand DevelopmentLaunched the start-up Endure, developed the brands identity, vision and implemented the company’s growth and development strategy.
• Brand Partnership and Festival SponsorshipEndure partnered with Border Crossings to deliver an engaging beverage and live entertainment experience for Origins - Festival of First Nations.
• Brand Partnership - In-store Activation & EngagementEndure and Dr Martens partnered to deliver a unique in-store beverage and live music experience.
• Brand Partnerships - Engagement & ActivationEndure partnered with Bolt a timeless motorcycle apparel and style icon in East London to deliver an engaging beverage and fashion experience for the launch of Clutch Magazine.

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Work history

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Experiential & HospitalityWRU
Feb 2017Cardiff, United KingdomFreelance
Sports: UEFA Champions League 2017 (Real Madrid vs Juventus), RBS 6 Nations 2017, WRU Autumn Internationals (Wales v Australia, Wales v Georgia, Wales v New Zealand, Wales v South Africa, Anthony Joshua (WBA, IBF, IBO) Heavy Weight Fight vs Carlos Takam, Anthony Joshua (WBA, IBF, IBO) Heavy Weight Fight vs Joseph Parker (WBO), 2017 Adrian Flux British FIM Speedway Grand Prix, Monster Jam Tour. Music: Robbie Williams - The Heavy Entertainment Show Tour, Justin Bieber - Purpose World Tour, Coldplay - A Head Full of Dreams Tour, Beyonce & Jay Z - On the Run Tour II World Tour and Ed Sheeran ÷ Tour.
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CEOEndure
Mar 2012London, United KingdomFull Time
Endure is a beverage company and lifestyle brand. Launched the start-up Endure, developing the brand's identity, vision and implemented the companies growth strategy. Developed key brand partnerships to enhance the consumer experience, activate and engage with new audiences and conduct R&D into the next-generation D2C consumer beverage experiences. Brand Engagement and Activation Strategy Partnerships include: Dr Martens, Puma, Jeep, Sky Sports, Fever-Tree, Oxfam, Think Big with O2, Walking with The Wounded, David Shepherd Wildlife Foundation, Bolt, Camp Wildfire, Border Crossings, Rec Rock Festival, Sheffield Adventure Film Festival, Manchester Gin, Clutch Magazine, Tipi Unique, Little Bird Gin.

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Skills

• Brand Strategy
• Marketing Management
• Sales Strategy
• Strategy
• Strategic Partnerships
• Business Development
• Business Startups
• Corporate Partnerships
• Content Creation
• Culture Marketing

Education

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BA (Hons) Marketing ManagementEdinburgh Napier University
Oct 1999 - Apr 2002Edinburgh, United Kingdom
Graduated with a 2:1 Hons Degree in Marketing Management. Specialised in Brand Strategy and Marketing Management.

Awards

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TD Star Award for ExcellenceTD Waterhouse Stockbrokers
In 2006, I was awarded the global TD Star Award for excellence. The award is issued to 150 out of approximately 45,000 employees annually.