Gareth Watkins
Available

Gareth Watkins

Content manager/Production Editor/WriterLondon, United Kingdom
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Gareth Watkins
Available

Gareth Watkins

Content manager/Production Editor/WriterLondon, United Kingdom
About me
Widely experienced production editor, sub editor and writer. I have worked for a diverse range of publications and have an innate ability to provide good copy for any tone, style or reader in an editorial or commercial environment.
Projects
  • Ramblecore menswear article for John Lewis
    Ramblecore menswear article for John LewisA first person account of the nation's post-lockdown obsession with technical outwear
  • Stylist.com work
    Stylist.com workSelection of features for stylist.com
  • Shortlist Media, Shared Parental Leave
    Shortlist Media, Shared Parental Leavehttps://www.shortlist.com/home/take-a-deeper-dive-into-fatherhood/352827
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Projects credited in
  • Editorial platform for John Lewis
    Editorial platform for John LewisI developed the digital Editorial platform for John Lewis and Partners, The Edit, covering all key category areas of the business. Building a team of talented journalists, commissioning, editing and working with the art direction and production teams on creating an aspirational, shoppable area of the website to inspire and inform the John Lewis audience. A focus on high quality content, SEO and magazine-quality imagery achieved outstanding results, both commercial and engagement.
  • Stylist magazine
    Stylist magazineSince Stylist launched as the first 'freemium' weekly magazine for women in October 2009, it has become a media phenomenon. Delivering an intelligent and authoritative mix of fashion, beauty, entertainment and thought-provoking features to the professional female every week, its dedication to setting a new standard for positive, original journalism has resulted in a tribe of loyal and engaged readers who treat their copy of Stylist as the most treasured part of their commute. Following an award
  • Eklectik with Kopperberg
    Eklectik with KopperbergBespoke gender neutral magazine created for Kopperberg by ShortList Media. 3 month campaign building up to the magazine launch within ShortList & Stylist promoting Swedish lifestyle and the joy of the outdoors.
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Work history
    John Lewis & Partners logo
    John Lewis & Partners logo
    Content managerJohn Lewis & Partners
    London, United KingdomFreelance
    • A senior member of a team of eight freelance consultants, I ensure the delivery of the editorial content strategy, from concept to publishing. • I manage the content calendar, workflow and publishing of all content while making sure stories are aligned with trade priorities and surfaced across John Lewis owned channels – CRM, social, home page and landing/campaign pages. • I create original narrative menswear content, undertaking all picture research and product curation, before building in the CMS (AEM). • I oversee the workflow of features through the content and design teams, liaising with and briefing in-house designers. • I produce and consult on reactive style guides, including the creation of the Covid-19 response guide. This was adopted by all channels as the company-wide tone of voice document. • I monitor content dashboards to optimise SEO potential and update existing articles by identifying potential opportunities for theme pages to maximise search. • I am the guardian of style and tone, sub-editing and rewriting where necessary and optimising copy for SEO.
    V
    V
    Freelance content manager, production editor, writerVarious
    London, United KingdomFreelance
    Clients included The Guardian, The Independent, Mr Porter, GQ, ShowMedia, Stylist, Time Out, Grazia, Shortlist Media Family, Shortlist.com
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Skills
  • Sub-editing
  • Production
  • Writing
  • Content Copywriting
  • Copywriting
  • Feature Writing
  • Curating Content
  • Content Production
  • Magazine Production
  • Team Coordination
Education
    University of Leeds logo
    University of Leeds logo
    English/History Joint HonsUniversity of Leeds
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