Projects
- Nike+ Fuelband Digital ExperienceNike wanted to empower their customers aka the everyday athletes to make every move count. For this they needed to broaden their digital product footprint. Our team helped envision a holistic experience that allowed customers to track and visualize the activity that was being captured by their Fuelband but went further and motivated them to move through behavioural nudges, social features and more.
Work history
Executive Creative DirectorR/GA
- New York, United StatesFull Time
Lead a large team of visual & UX designers to envision and build product experiences for Samsung, Loews Hotels & Mercedes
Skills
- Product Design
- Business Analysis
- UX Design
- Prototyping