Gavin Keith Hough…
• Concept
• Art Direction
• Creative Direction
• Artwork Production
• External Supplier Liaison
Delivering creative solutions for brand awareness and marketing campaigns.
Career Ambitions…
To be a part of a talented creative team. Play a major role in the initial concept stage. Direct and see the project through to completion. Experience and then create ‘smile in the mind’ moments. Keep learning and developing with a group of individuals who love to create. Leave my mark on this planet with some great creative. To make one person, sit up, take notice, whether consciously at that very moment or sub consciously later in the day and elicit a positive feel good response.
That feeling when you are hit with that ‘smile in the mind’ moment.
It could be during the working day and within minutes of receiving a brief or it could be ten hours later, whilst sleeping.
02:36am and with no warning, BAM! You wake, heart racing, reaching for that pen and paper (that always sits on your bedside table) and you scribble.
02:38am you return to sleep, safe in the knowledge that the brief you received, has been smashed with that ‘one moment’ and for once you do not care that you
were disturbed at 02:36am. You simply smile, excited for what the next day holds.
Know that feeling? Only a creative knows this and it cannot be beaten.
It is my adrenaline, my fuel, my passion.
Me in a nutshell…
Foo Fighters.
Wigan Warriors Rugby League.
California.
Road Cycling.
Art.
J.M.W. Turner.
The Fighting Temeraire.
Manchester.
Banksy.
Everton Football Club.
United States of America.
K.I.S.S.
Oasis.
The Verve.
Rome.
Hawk Hill, San Francisco.
Sunshine.
Photography.
Dreaming Big.
Wanderlust.
Yosemite National Park.
Individuality.
Rodin.
Tour de France.
American Sports.
Griffith Observatory.
Col de la Madone.
Hard Rock Cafe Pin badges.
New York City.
Pop Art.
Bruce Lee.
The Thinker by Rodin.
Apple.
Adobe InDesign.
Adobe Photoshop.
Adobe Illustrator.
Adobe Acrobat.
Adobe Lightroom.
Graphic Design.
Creative.
Concept.
Art Direction.
Creative Direction.
Smile In The Mind.
Vision.
Work history
R
R
Lead CreativeRibble Cycles
- Preston, United KingdomFull Time
363 Leach Place, Walton Summit Centre, Preston, Lancashire. PR5 8AS
• Tasked with raising the profile of the Ribble brand, to help establish them as the number one UK cycling destination.
• Improve creative consistency throughout the company and the way it projected itself both from a market and customer perspective.
• Touching on all creative points. Including the head office, stores, exhibition stands and the brand sponsored professional cycling team.
• Taking the lead on the direction of all product imagery, including being the brand photographer on shoots, both in-house and away on location.
C
C
Graphic & Web DesignerCotton Traders
- Altrincham, United KingdomFull Time
Atlantic Street, Altrincham, Greater Manchester. WA14 5GZ
• Working closely and in partnership with the whole creative team to drive the brands unique personality and ethos.
• Supporting the business with the development of concepts and designs including brand stores, online presence, email and catalogue production.
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Skills
- Brand Concept
- Graphic Design
- Concept Creation
- Art Direction
- Creative Direction
- Creative Design
- Artworker
- Print Design
- Photography
- Photographic Direction