Gavin Keith Hough… • Concept • Art Direction • Creative Direction • Artwork Production • External Supplier Liaison Delivering creative solutions for brand awareness and marketing campaigns. Career Ambitions… To be a part of a talented creative team. Play a major role in the initial concept stage. Direct and see the project through to completion. Experience and then create ‘smile in the mind’ moments. Keep learning and developing with a group of individuals who love to create. Leave my mark on this planet with some great creative. To make one person, sit up, take notice, whether consciously at that very moment or sub consciously later in the day and elicit a positive feel good response. That feeling when you are hit with that ‘smile in the mind’ moment. It could be during the working day and within minutes of receiving a brief or it could be ten hours later, whilst sleeping. 02:36am and with no warning, BAM! You wake, heart racing, reaching for that pen and paper (that always sits on your bedside table) and you scribble. 02:38am you return to sleep, safe in the knowledge that the brief you received, has been smashed with that ‘one moment’ and for once you do not care that you were disturbed at 02:36am. You simply smile, excited for what the next day holds. Know that feeling? Only a creative knows this and it cannot be beaten. It is my adrenaline, my fuel, my passion. Me in a nutshell… Foo Fighters. Wigan Warriors Rugby League. California. Road Cycling. Art. J.M.W. Turner. The Fighting Temeraire. Manchester. Banksy. Everton Football Club. United States of America. K.I.S.S. Oasis. The Verve. Rome. Hawk Hill, San Francisco. Sunshine. Photography. Dreaming Big. Wanderlust. Yosemite National Park. Individuality. Rodin. Tour de France. American Sports. Griffith Observatory. Col de la Madone. Hard Rock Cafe Pin badges. New York City. Pop Art. Bruce Lee. The Thinker by Rodin. Apple. Adobe InDesign. Adobe Photoshop. Adobe Illustrator. Adobe Acrobat. Adobe Lightroom. Graphic Design. Creative. Concept. Art Direction. Creative Direction. Smile In The Mind. Vision.Locked Pro Plan feature
363 Leach Place, Walton Summit Centre, Preston, Lancashire. PR5 8AS • Tasked with raising the profile of the Ribble brand, to help establish them as the number one UK cycling destination. • Improve creative consistency throughout the company and the way it projected itself both from a market and customer perspective. • Touching on all creative points. Including the head office, stores, exhibition stands and the brand sponsored professional cycling team. • Taking the lead on the direction of all product imagery, including being the brand photographer on shoots, both in-house and away on location.
Atlantic Street, Altrincham, Greater Manchester. WA14 5GZ • Working closely and in partnership with the whole creative team to drive the brands unique personality and ethos. • Supporting the business with the development of concepts and designs including brand stores, online presence, email and catalogue production.
3731 Wilshire Blvd. #305 Los Angeles, CA 90010 (Working remotely from home in the UK) • The Arthritis Foundation’s annual signature event. An 8 day tour covering 525 miles along the Pacific coastline from SF to LA raising over $1 million. • 2015 was my first year as a rider and in late 2016 the LA team offered me the opportunity to become the creative and an official event sponsor. • This role has allowed me to design and develop all the marketing and brand assets that the ride requires to deliver a successful event. • A year-round project that establishes a theme which in turn translates to all online and offline assets including the rider apparel and finishers medal.
Billington Road, Burnley, Lancashire. BB11 5UB • At the time this was a newly created individual in-house position at one of the UK’s most successful discount retail businesses. • Working closely with the marketing team helping the business with a portfolio of 200 plus stores, develop and produce creative marketing collateral. • From point of sale elements through to a fortnightly 16 page leaflet that was distributed to some 2.5 million addresses. • Tasked to help deliver and implement a brand new visual identity that included a move to the shorter abbreviated name of TOFS.
Leeds Street, Wigan. WN3 4BW • Supporting the owner with the day to day running of the business and development of its growth. • Generating business strategies to increase brand awareness and ultimately member numbers, including a move to a new 6,000 sq ft facility. • Executing and implementing a successful fitness brand called Evolution365™ - a more sustainable long term fitness journey for its members. • Creative responsibilities included concept, design and photography for all brand touch points.
Feilden St, Blackburn, Lancashire. BB2 1LH • One month freelance contract supporting the marketing department with the production of all print campaigns.
Martland Park, Challenge Way, Wigan. WN5 0LD • Once one of the UK’s biggest sports retailers with some 400 plus stores nationwide. • Playing a major role from start to finish, seeing a project develop from nothing to everything. • Developing the initial brief, creating concept ideas, sourcing models, art directing photoshoots, artwork creation and working closely with printers. • Collaborating on a daily basis with many of the major sporting brands including Adidas, Puma, Reebok, Nike, Umbro and Under Armour.
Miry Lane, Wigan. • My first corporate creative role out of college. • Supporting the nationwide marketing teams with all print relevant assets including local and national press advertisements.
Wigan & Leigh College, Parsons Walk, Wigan. • A small creative agency within the college. This role was awarded to me as I approached the end of my studies. • Aimed at start up businesses to help design, develop and create the beginnings of their brands.