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- Lead the ideation and development of the ASOS brand’s most high-profile global campaign moments. - Work closely with the Marketing, Strategy and Creative leads to develop, submit and execute briefs that answer campaign KPIs – this process involves driving the campaign from briefing stage to go-live. - Devise and develop campaign ideas that drive demand generation, new customer acquisition and brand fame, executed across multiple owned channels and paid media. - Work closely with external paid social agencies, Data Analytics and Brand Marketing teams to ensure all produced content has relevant KPIs, is tracked correctly and is measured at the end of each campaign to assess key learnings.