Projects
- Go PlayEach day presents a fresh opportunity to experiment in front of the mirror, push boundaries and express a different side of yourself. The 'Go Play' campaign for ASOS' Face + Body category relaunch equipped audiences with the tools and ambition to do exactly that. We are all canvases that can be primed, painted and finished – however we want. There are no rules or limits, just endless ways to be you – all of them beautiful.
Work history
Senior Campaigns and Propositions EditorASOS
London, United KingdomFull Time
- Lead the ideation and development of the ASOS brand’s most high-profile global campaign moments.
- Work closely with the Marketing, Strategy and Creative leads to develop, submit and execute briefs that answer campaign KPIs – this process involves driving the campaign from briefing stage to go-live.
- Devise and develop campaign ideas that drive demand generation, new customer acquisition and brand fame, executed across multiple owned channels and paid media.
- Work closely with external paid social agencies, Data Analytics and Brand Marketing teams to ensure all produced content has relevant KPIs, is tracked correctly and is measured at the end of each campaign to assess key learnings.
Skills
- Content
- Account Director; Marketing; Advertising; Content; Strategy
- Writing
- 3+ Years Social Media Experience
- Can Produce Demand-generation Content
- Marketing; Email Marketing
- Mobile
- Android/ Mobile/ Mobile Apps/ Native Apps/ Product