I'm a creative copywriter currently working at Mullenlowe London. I write ideas, activations, executional copy and the odd manifesto when called upon. I've been doing this for about 6 years now and thoroughly enjoy it.
Before that, I worked in television as a camera operator and location director. I've filmed in lots of different countries and work with people from all sorts of backgrounds. That's probably why I constantly love to travel and explore new cultures.
If you're a similar kind of person, agency or startup. Maybe we should get in touch.
Projects
- Knorr - Plates of HopeWe lose 30 soccer fields of soil a minute due to our eating habits and unsustainable farming practices. To highlight this problem, we collected degraded soil from all over the world to make 'Plates of Hope', encouraging people to change the way they eat with more planet-friendly foods that help to restore our soil.
- Knorr - We Are EativistsHow do you convince people to eat food that's better for them and the planet? We asked to them change the world by changing what's on their plate with Future 50 Foods. Vegetables from around the world that are not only healthier, but also environmentally friendly, which means they take up less of the earth's natural resources to grow and produce.
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Projects credited in
- New Balance x RunlockWinner of Adweek's Best International Campaign 2023. I spearheaded a flagship global campaign for New Balance, managing an interdisciplinary team of creatives & media specialists across multiple agencies and partners, to deliver their first major brand campaign in the 'running' space in Europe, across multiple channels, markets and languages. On Blue Monday 2023, we launched “Runlock”, a campaign encouraging runners worldwide to overcome the weather and “run to unlock” the rewards that come wi
- Persil - Free The KidsThe majority of children now spend less time outside than maximum security prisoners. Is childhood under threat? Ground-breaking work from MullenLowe London for Persil. #FreeTheKids #DirtIsGood
Work history
Creative CopywriterMullenLowe Group UK
London, United KingdomFull Time
Skills
- Campaign Concept and Creation
- Creative Advertising
- Advertising Copywriting
- Conceptual Copywriting
- Creative Copywriting
- Advertising Concepts
- Advertising Campaigns
- Creative Concepting
- 360 Campaigns
- Integrated Advertising
Education
Creative AdvertisingSchool of Communication Arts 2.0
- London, United Kingdom