About me
A lover of all things marketing and travelling. Enjoy studying and reading up on the latest marketing trends. Try to travel at least 3-4 times a year and would love the opportunity to live and work abroad.
Currently studying a Masters in Digital Marketing Strategy in order to up-skill gain valuable expertise.
Working in sales and marketing in Hanleys of Cork and free-lance website and social media management.
Work history
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Marketing ConsultantCaffeine Business Consultants
IrelandFull Time
• Created and implemented digital marketing strategies for clients which resulted in in-creased brand awareness and sales.
• Managed social media marketing accounts for a number of clients including Facebook, In-stagram, Snapchat and Twitter campaigns using both organic and paid functions such as paid ads and boosted posts.
• Experienced in using the ‘Later’ program for managing and scheduling Instagram posts, stories and campaigns.
• Successfully created and Managed E-Mail Marketing campaigns for a number of clients using Mailchimp.
• Designed, managed and launched a number of websites including e-commerce websites using platforms such as Wordpress, Arrow and Shopify, optimizing each for SEO and im-proving their SERPs positions.
• Used Google Adwords and Keyword Planners to successfully promote and drive traffic to websites resulting in increased sales and bookings for a number of clients in a variety of industries.
• Conducted primary and secondary market research in a wide range of industries to deter-mine the most effective strategy to implement.
• Furthered my experience in Content Creation and Editing Software such as Photoshop.
• Building successful relationships with clients that generate sales and marketing opportuni-ties for the business.
• Worked cross functionally with other Business Consultants from different functions in the Business to ensure we were working towards a common strategic goal for our clients.
• Gained experience in a variety of business sectors such as hospitality, food and beverage & beauty by creating and implementing campaigns for clients.
• Tracking ROI of all marketing campaigns using platform specific insights such as Face-book Insights, Instagram Insights and Google Analytics.
• Monitored actual versus planned marketing budgets for our clients and provided inputs and recommendations as needed.
• Created and presented marketing reports to clients depicting expected vs actual campaign performance.
• Evaluated new marketing opportunities for our clients on an on-going basis and assisted clients in developing promotions for various campaigns, keeping in mind the strategy and goals of the client.
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Marketing ManagerWild Atlantic Marketing
Cork, IrelandFull Time
Scheduled and attended meeting with clients and potential clients to understand their needs and goals, then developed marketing strategies based on achieving these goals.
Managed social media marketing accounts for a number of clients.
Created and Managed E-Mail Marketing campaigns.
Conducted primary and secondary market research in a wide range of industries.
Gained experience in creative content and Photoshop.
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Skills
- Marketing
- Digital Expertise
- Microsoft Office
- Brand Creative Strategy
- Digital Stragey
- Adobe Photoshop/indesign/illustrator
- Business Strateggy
- Creative Content
- Social Meda Strategy
- Advanced Communication
Education
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Master of Science (MSc) Digital Marketing StrategyCork Institute of Technology
Ireland
Furthering my skills in the digital marketing industry by studying a Masters of Science in Digital Marketing Strategy. Studying exciting modules such as social media, strategy design and website optimisation. As part of this course I have completed a number of live projects in which I took over and managed a companies social media accounts and designed a number of websites using WordPress.com.
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B.com Hons (marketingUniversity College Cork
- Cork, Ireland