Gavin has a unique mix of strategic insight and creative innovation. He relentlessly pursues the opportunity where possibility and creativity have a real impact and can start genuine movements. His proactive approach has had the incredible favour of achieving success at creative awards shows including D&AD, Cannes Lions, One Show, Loerie Awards, Creative Circle Ad of The Year, Assegai, and Prism Awards. He is a maker and a problem solver with incredible tenacity to get the best results.
Projects
- FireWiseCape Town is often ravaged by runaway bushfires that destroy the natural habitats of endangered animals. The Brenton Blue Butterfly, the Riverine Rabbit, and the Cape Parrot are all critically endangered and endemic to the Cape. We created an engaging campaign for FireWise, a community fire management plan, to help highlight their plight. Under the campaign Don't Start Fires You Can't Stop, we created origami endangered animals. These interactive messages were handed out at schools around the C
- The Slave CalendarWhen over 71 000 slaves were landed at the Cape of Good Hope between 1653 and 1856, they were stripped of everything, even their names. Treated as property, many were renamed after the calendar month in which they arrived in the Cape. To this day, the region has many thousands of people with surnames like Junies, Augustus, September, and November — but very few know why. The limited-edition, outsized Slave Calendar connects the story by recording each month through an emotive black-and-white po
Work history
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Creative DirectorSelf Employed
Cape Town, South AfricaFreelance
As a freelance senior-creative, I have led and developed integrated creative campaigns for anything from big alcohol brands to fresh start-ups. I am renowned for my proactive, creative concepts and fast turnaround in developing pitch-winning ideas; from crafted website development to engaging Social content, and innovative Out-Of-Home to emotive brand films. My clients include Publicis, KingJames, MullenLowe, Ogilvy, and M&C Saatchi.
Creative DirectorGeometry Global
- Cape Town, South AfricaFull Time
Creative Lead on British American Tobacco and fulfilled a CD role on both new business and additional projects from the Ogilvy Cape Town studio. It was my responsibility to develop and manage a medium-size studio of 12 creatives. I helped nurture their creative talent and push their thinking for more impactful designs and creative ideas. I was selected to be part of the senior management team that helped guide the agency's well-being and growth.
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Skills
- Brand Design
- Art Directon
- Concept Creation
- Design Thinking
- Logo Design
- Typography
- Creative Leadership
Education
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Diploma in Graphic Design and Art DirectionRed and Yellow the Creative school of business
- Cape Town, South Africa
Awards
Wood Pencil — Graphic DesignD&AD
The Slave CalendarWood Pencil — Writing For DesignD&AD
The Slave Calendar+ Show more