About me
As an innovative, highly creative leader in all aspects of full funnel marketing, I specialise in brand marketing which uniquely covers both agency and client-side activities. I have extensive experience in a fast paced subscription based business across TV, Entertainment, mobile and broadband categories, including numerous £multimillion product launches. My agency experience covers a broad range of industries including fashion and FMCG.
During my career, I have been recognised for motivational leadership in building, developing and driving cross-functional creative and marketing teams, empowering the successful delivery of consumer-led brand marketing strategies, with wider integrated marketing communications campaigns.
As a brand marketeer at heart, I have a proven track record of leading successful consumer-led brand strategies, innovation and integrated communication campaigns. This has involved establishing and refining new brand vehicles and media approach.
My key strengths lie in insight-driven brand & campaign strategy, media planning and multi-channel delivery, creative development and implementation, in addition to stakeholder engagement and relationship management.