About me
A BA(Hons) Media and Cultural Studies Undergraduate Student at Lancaster University, constantly seeking job interests within Marketing, Public Relations and Communications. Equipped with strong interpersonal skills, adaptable to new tasks, inquisitive, proactive and confident in verbal & written communication.
I have taken modules in: Transformation from Mass Media to Social Media, Gender & Women Studies, Digital Marketing, Advertising, Media & Visual Culture, Viral Media and Television, Culture & Society.
I am proficient in gathering data insights and proficient in data analysis, having worked with Meltwater, TV Eyes, Comscore Digital Analytic, Qualitrics and Statista to undertake marketing projects & practical research work. Conversely, I am equipped with Microsoft Office skills through coverage reports and content creation. Likewise, I am confident in articulating my opinions, have written for formal purposes such as academic assignments and script production.
Work history
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Public Relations InternMattel UK
Slough, United KingdomInternship
- conduct copywriting and editing of media coverage reports for notable brands including Barbie, Thomas & Friends and Fisher-Price
- conduct media monitoring and analysis of data on media coverage platforms, Meltwater & TV Eyes
- Provide support internal and external communications across Mattel EMEA
- Co-lead content creation and assist in the management of Mattel EMEA LinkedIn page by planning monthly content calendars, writing/editing content and liaising with local, regional and global teams to produce assets in support of content
- Undertake project management and event planning by liaising with colleagues to manage internal and external Mattel EMEA events including Brand Licensing Europe 2022 & Nuremberg Toy Fair 2023
- Successfully launched an intern series programme for Mattel EMEA on LinkedIn to highlight their Talent during my time
Education
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Bachelor of Arts (BA) Lancaster University
Lancaster, United Kingdom