About me

As a researcher and strategist I observe evolving cultural contexts and tune into the details that shape human experience and behaviour. I work with teams and organisations to design strategies with bravery, imagination and relevance.

QuestionsProjectsExperienceTeam

Projects

• writing and cultural commentarySee my Medium account for ideas and writing outside of project work :-)

Work history

Co-founderSchool of Critical Design
May 2019London, United KingdomFreelance
We are an experimental design school dedicated to exploring emerging practice, methods and thinking in design, business, research, and strategy. Our professional workshops, masterclasses, and retreats create space to develop and apply next design & business practice to the most critical and pressing issues for our planet, people, & business now and for the next 100 years.
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Founder & DirectorGemma Jones Culture & Strategy
May 2019London, United KingdomFreelance
I OBSERVE EVOLVING CULTURAL CONTEXTS AND TUNE INTO THE DETAILS THAT SHAPE HUMAN EXPERIENCE AND BEHAVIOUR. I WORK WITH TEAMS AND ORGANISATIONS TO DESIGN STRATEGIES WITH BRAVERY, IMAGINATION AND RELEVANCE. Innovation & Futures Places & Spaces Creative & Comms Strategy Service & Experience Design

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Skills

• Cultural Insight
• Consumer Insights
• Design Research
• Innovation Strategy
• Brand Building
• Experience Design
• Ethnographic Research
• Training Delivery
• Copwriting
• Concept Creating