About me

My background is a one of strong experience in the creative field, working in some leading global brands and developing their creative & visual merchandising propositions. My skills are built upon a creative DNA, but also the ability to convert that creativity into delivering projects and sales performance. Whether it be a small bespoke project or a large-scale volume campaign, my experience in creating the concept and managing suppliers globally, is always with the objective to deliver the brief, within budget and driving return on investment. In my previous permanent role I led the creative and VM division for one of the UK’s fastest growing marketing companies’ itg who provide services for M&S, Puma, Adidas and Asics as well as many more, my role was to provide creative services and project management to help develop accounts and deliver individual campaigns. Since then I have freelanced on various projects, campaigns, events and new store openings in the UK and Internationally. I am now looking to develop my career further with a new exciting challenge that matches my ambition to grow and one where I can support business objectives by driving change whilst being supported to allow my creativity, innovation and experience to expand.

QuestionsProjectsExperienceTeam

Projects

• 3

  Crew Clothing New Concept Store 2021
• 2

  Radley and Co first European store opening Nov' 20Project managed and was visual lead on Radley and Co's first European store opening in the Netherlands!
• 1

  Radley Christmas Press Event 2019
• 1

  M&S Wool CampaignIn collaboration with Woolmark....
• 1

  M&S Christmas Windows 2016Feeling Nostalgic....
• Christmas 2019 Inspiration EventThe brief was to set up a Christmas 2019 Inspiration "open house" event for itg clients

Work history

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Visual Merchandising ManagerCrew Clothing Company
Jan 2021London, United KingdomFull Time
Overseeing all new store concepts, window design and scheme roll outs, POS creation, instore VM guidelines and styling, through to production and installation.
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Visual Merchandising / Project ManagerFreelance
Sep 2019 - Apr 2021London, United KingdomFreelance
- Contracted Project Manager at SGK, managing workflow for packaging on the M&S account. - Project manager and Visual lead on Radley’s first European store opening in the Netherlands (Nov’ 2020). - Project Manager on Radley’s Christmas 2019 campaign, which involved the store VM rollout as well as press shows, photo shoots and influencer events. - Developing the framework and critical path for Radley 2020 VM/events calendar alongside the budget build.

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Skills

• Fashion
• Lifestyle
• People
• Office
• Visual Manager
• Styling
• Account Management
• Presenting
• Communication
• Client Communication

Education

FdA Fashion Marketing and PromotionUniversity of The Arts London (UAL)
Sep 2002 - Jul 2006London, United Kingdom
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