gemma boner

gemma boner

EVENTS & PR MANAGER TOPMANLondon, United Kingdom
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gemma boner

gemma boner

EVENTS & PR MANAGER TOPMANLondon, United Kingdom
About me
Communications specialist with over 10 years experience in the fashion and music industry. Key strengths include : strategy building, creative direction, international pr, brand partnership management and campaign management, casting, and events. PERSONAL PROFILE A highly resourceful and hardworking professional with an adaptable and creative style. Exceling in fast paced environments and thrives under pressure. A strong team player with an entrepreneurial attitude, effective whether leading or working as part of a wider team. Extremely self-motivated with a highly respected reputation across a selection of industries. At ease in new situations and environments, with a clear, logical mind that relishes and excels at problem solving.
Projects
  • PR & EVENTS
    PR & EVENTSJAMES BAY X TOPMAN CALM x CHRIS HUGHES x TOPMAN WHISTLES x STUTTERHEIM LFWM
Work history
    Events and PR Manager
    London, United KingdomFull Time
    WHISTLES Events & PR Manager March 2014 – Dec 2016 (2yrs, 10 months) • Responsible for launching Whistles Menswear internationally, with a successful campaign receiving over 200 pieces of press coverage within 6 months • Developed an influencer seeding plan, brand ambassador programme, and proactively dressed on-brand celebrities – working with own contacts and agencies • Sourced global brands for collaborations • Created concepts for press days, brand partnerships, and events • Creative Direction for seasonal look books – sourcing models, photographers and locations • Developed brand partnerships across the music, fashion, food and drink sector • Devised/ implemented/ manged pop-up store and event to celebrate menswear 1st birthday • Strict budget management
Skills
  • PR
  • Marketing
  • Art Directing
  • Casting
  • Events
  • Brand Collaboration
  • Brand Communication Planning
  • Artist-brand Partnerships