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Gemma Bray


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  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Promotions
  • Creative Event
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Event Organisation
  • Communications
  • Excel
  • Office
  • Word

Work history


Marketing & Events Coordinator

The Aviary

Sep 2013
  • Developed, implemented and managed marketing strategies and initiatives of the venue. Identified promotional opportunities and event ideas for improvement and profitability of the business in the market place; Coordinated marketing initiatives of venue, ensuring collateral and acumen required to execute the promotions. ? POS; Ensuring marketing collateral is correctly distributed throughout the venue . ?CRM; Established and maintained marketing database, organising all recently made relationships into a highly targeted and actionable format using dot execute specific marketing objectives, consciously ones network and drive overall sales throughout the company. ?Developed and maintained promotional, marketing and function materials. ? Developed and maintained effective relationships with internal and executive stakeholders. ? Identified key market issues, competitive landscape and opportunities Assisted with the booking, coordination and execution of up-coming functions and events ? Implemented social and traditional media marketing activities; responsible for maintaining website content and building social media platforms and presence and digital communities to drive website traffic. ?Administrative tasks associated with role. ? Assisted in reaching budget and set out KPI’s.


Functions & Marketing Assistant

East Fremantle Yacht Club

Apr 2013 - Jul 2013
  • Ensuring the event administration and documentation of event records are accurate. ?Accurately answering customers enquiries regarding events. ? Diary Management/Data Entry with contract clients when required; managing key stakeholder relationships. Assisting EFYC with their marketing of function rooms. ? Conducting market research and manage the analysis. ? Providing reports as required on a weekly basis. ?Proactively identifying opportunities and developing marketing and communication initiatives.



Marketing and the Media

Murdoch University

Mar 2005 - May 2009
  • Commerce