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- Input into strategy development in sync with Account Director/Group Account Director - Local market campaign management: - Manage campaign briefing – providing comments on target, channel, budget, timeline - Support and advise local market teams to ensure their media plans comply with the central brief and strategy. Be able to confidently challenge and question assumptions and recommendations that have been made to ensure the best possible delivery for the client - Lead campaign and competitive reporting and delivery of meaningful insights - Create and maintain relationships with key media partners - Pan regional planning and buying: Evaluate media proposals and negotiate rates/programs to ensure highest value and efficiencies are delivered to the client - Gain full understanding of both UM & EM finance processes - Manage client expectations and have the ability to escalate issues quickly to the Account Director - Be a proactive speaker at meetings - Gain full understanding of the clients’ business and the market they occupy so that you can confidently speak from a position of authority and help identify the issues they face - Gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business - Constantly use your knowledge of the clients’ business to identify areas where Mediabrands can help solve their marketing challenges - Be thoroughly knowledgeable on all relevant research available (e.g. TGI, IMS, Nielsen, Mediabrands proprietary) and confidently deliver information and solutions to the client using these tools - Manage Account Executive to develop their media knowledge and understanding of the client and business. Set goals and objectives for the Account Executive to reach to facilitate progression within the team and company. - Support Account Director with management of Jnr Account Manager
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