Gemma Ford

Content manager, copywriter, editor

Mid Level
London, United Kingdom
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Side Hustles

About me

A highly creative, digital native and experienced content manager with a demonstrated history of delivering compelling yet commercial campaigns. Skilled in editing, copywriting, content strategy and analysis, SEO strategy and project management with a Bachelor’s Degree in Printed Textiles from Leeds College of Art and Design.


  • Copywriting
  • SEO
  • Content Management
  • Content Analysis
  • Product Copy
  • Ecommerce Content
  • Project Management
  • Editing
  • Content Strategy

Companies I’ve worked with

  • Yoox Net a Porter Group

    Yoox Net a Porter Group

    • Fashion and Textiles
  • A

    Anthropologie Europe

    Work history


    Aug 2019
    • London, United Kingdom
    • Freelance


    Content Manager

    Anthropologie Europe

    Mar 2017
    • United Kingdom
    • Full Time
    • Responsible for digital content across Anthropologie Europe websites and mobile app. Leading the content team to deliver compelling yet highly commercial content and drive the customer journey through story telling whilst maintaining the brand TOV and ensuring all content is web optimised. Developing European onsite content strategy, navigating cross-functional projects and teams of copywriters, graphic designers and web producers to deliver accurate, on-time content updates and site enhancements.



    BA (Hons) Printed Textiles & Surface Pattern Design

    Leeds College of Art and Design

    Sep 2006 - Jul 2009
    • United Kingdom