A highly creative, digital native and experienced content manager with a demonstrated history of delivering compelling yet commercial campaigns. Skilled in editing, copywriting, content strategy and analysis, SEO strategy and project management with a Bachelor’s Degree in Printed Textiles from Leeds College of Art and Design.
Responsible for digital content across Anthropologie Europe websites and mobile app. Leading the content team to deliver compelling yet highly commercial content and drive the customer journey through story telling whilst maintaining the brand TOV and ensuring all content is web optimised. Developing European onsite content strategy, navigating cross-functional projects and teams of copywriters, graphic designers and web producers to deliver accurate, on-time content updates and site enhancements.