About me
I am an innovative designer with a wealth of experience; from owning my own businesses to working in teams at established fashion companies. During my experience over the last 15 years; I have accumulated an enormous amount of experience that has greatly influenced my skill set. Through working with recycled materials, I have become extremely resourceful and a creative problem solver due to the complex nature of not just working directly from rolls of fabric; to then having to overcome all the challenges that arise with this. I have an excellent knowledge of fashion history through my work within the vintage clothing industry, and I use this to inspire my work and fusing these ideas with current / future trends to create relevant and informed designs.
I am extremely adaptable and versatile within my research and designs to always communicate brand ethos and identity throughout my work. Carrying out ongoing customer profiling and customer research enables me to make sure the target audience is always at the forefront of my design work. Alongside this, I also find it extremely important and informative to carry out sales analysis and product performance to ensure we are always meeting customer needs and to be able to identify opportunities for the brand.
Projects
Work history
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WOMENS APPAREL AND BAG DESIGNERVoodoo Vixen
London, United KingdomFull Time
● Womenswear multi product designer for a vintage inspired fashion company.
● Comprehensive design research building on my wealth of fashion history knowledge combined with current day trends and future forecasting to create trend packs for the relevant seasons.
● Managing external freelance print designers.
● Leading design collaborations with influencers and designing exclusive ranges for leading retailers.
● Fabric research and sourcing from overseas suppliers.
● Full design development to create cohesive range plans within the collection totalling around 120 styles.
● Creating clear and detailed spec packs with technical CAD drawings to ensure accurate sampling.
● Overseeing full product development including managing fit sessions, ownership of critical path and direct communication with our overseas office managing the development and timeline.
● Reporting directly to company director and carrying out seasonal sales analysis to report on best / slow sellers constantly looking for opportunities with our range.
● Planning and execution of photoshoots including booking, styling, schedule management and postproduction. Additional responsibilities include creating promotional material such as seasonal lookbooks and writing ecommerce product descriptions
Fashion Designer and Product Co-ordinatorBeyond Retro
- London, United KingdomFull Time
● Lead multi product designer for their highly sustainable womens, mens and accessories range.
● Driving exclusive collaborations with top brands such as Urban Outfitters and Converse building strong working relationships with their design & buying teams; exceeding sell through targets leading to more business through further projects.
● Creating seasonal trend packs with raw material research and trim sheets to present to the company stakeholders.
● Creating technical CADs, Spec Packs and Graded Size Charts.
● Ownership of the PD Critical Path with an overseas factory.
● Fast paced product development; leading fit sessions, QC testing and re-issuing sampling to meet Gold Seal standards.
● Co-ordinating monthly production cycles with overseas factory; implementing changes where necessary in order to fulfil weekly production targets and overcome challenges.
● Improved the sell through figures within various product categories through injecting new and innovative designs.
● Reporting on weekly trade figures for UK / EU / Ecom stores.
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Skills
- CAD Design
- Product Development
- Critical Path
- Garment Fitting
- Quality Control
- Pattern Cutting
- Garment Construction
- Communication Skills
- Problem Solving
- Trend Forecasting
Education
BA (Hons) Fashion DesignLeeds Arts University
- Leeds, United Kingdom
Graduated with a 2:1
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BTEC Fashion and ClothingThurrock and Basildon College
- United Kingdom
Final grade: Distinction, Distinction, Merit