I’m from Spain but I live in The Netherlands since 2013.
Communication is my fuel, and behavior is my motto. I’m passionate about communication, marketing, and UX with more than 10 years’ experience, and connecting people since I can remember.
I love creating and bringing ideas to life. As an optimist, I think about what is there and what is possible to do with it.
My main purpose is to help entrepreneurs and C-Level managers to successfully achieve their goals in creating strong brands; helping them to Improve their systems/procedures - webs, online platforms, and apps, developing efficient and effective operations by focusing on customers/user’s success, and branding.
I teach Fundamentals of marketing, Customers Experience and Consumers behavior at the Biotechnology Business Institute in Barcelona, and Neuromarketing at CEF in Madrid, both to master students.
I Helps my customers to improve the way they communicate the values of their company and products or services with their clients/users.
I’m a member of the Interaction Design Foundation and Innovagogia. I’m also a member of “Google’s Women tech-makers community”, of “Mujeres líderes de las Americas”, of "Impulse4Women" and “Women In Tech”, associations which; stimulate the exchange of ideas, and support the ambition, leadership, and entrepreneurship of women, fostering diversity in companies and organizations.
Feel free to contact me!
Work history
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Online Strategy DirectorLead TCML
Rotterdam, NetherlandsFreelance
DEFINE THE FINE & LEAD TCM&L are joining forces to help your organisation strive toward achieving current and future goals. By tailor making a behavioural solutions plan, we will help you effectively meet the strategic objectives of your corporation.
Define The Fine is in charge of systems and procedures that will lead to make online operations more efficient and effective. LEAD TCM&L uses scientifically proven behavioural principles and behavioural-based design elements.
This powerful and unique combination boosts the uptake, engagement and retention of users of mobile applications and online platforms to the next level.
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CMODefine The Fine
Delft, NetherlandsFreelance
Define The Fine helps you to “connect the dots” between your challenges and industries, that will inspire innovative solutions worldwide .
- Online communications
- Social media and Online Presence
- UX
- Mentoring
- Personalised Workshops
- Development of International Markets
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Skills
- Public Relations
- Social Media
- Brand Development
- Wordpress
- Comunication
- Content Advisor
- Content Writing
- UX
- Behaviour Change
Education
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Subtle Expressions Expert LevelPaul Ekman
- Delft, Netherlands
The fundamentals of how to spot subtle expressions.
Gain a foundational understanding of how to read the emotional expressions of those around you.
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eMETT 4.0 - Expert LevelPaul Ekman
- Delft, Netherlands
The fundamentals of how to spot micro expressions.
Gain a foundational understanding of how to read the emotional expressions of those around you.
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