A dynamic modern-day brand matchmaker and integrated marketer with agency and in-house experience across the luxury hospitality and goods, retail and lifestyle sectors.
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Every brand begins with a great story – a unique chronicle to tell, akin to a human voice.
There is something amazing about the art of storytelling that keeps me energised despite being at it for over 15 years. Like an alchemist, I have designed various successful concoctions to evoke consumer engagement and induce lasting impressions for renowned lifestyle and luxury brands on regional and market levels.
I find the rush of creating such formulas addictive and am always working on refining brews to make ideas smarter – how they can be best applied and leveraged across platforms or markets. It is about continual re-invention; striking the right chords to stir their emotions; and a commitment to limitless imagination.
Work history
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Director of Marketing Communications - Six Senses SingaporeIHG Hotels & Resorts
SingaporeFull Time
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Director of Marketing - InterContinental Singapore Robertson QuayIHG Hotels & Resorts
- SingaporeFull Time
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Skills
- Brand Marketing
- Marketing Communications
- Strategic Planning
- Digital Marketing
- Content Strategy
- Event Management
- Public Relations
- Budget Planning
- Leadership
- Team Management
Education
Higher Diploma in MarketingUniversity of Cambridge
- Singapore
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DiplomaTemasek Polytechnic
- Singapore