Genevieve Edwards
Available

Genevieve Edwards

CopywriterLondon, United Kingdom
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Pip Jamieson
Nathalie Gordon
Kieron Lewis
Genevieve Edwards
Available

Genevieve Edwards

CopywriterLondon, United Kingdom
About me
Skilled writer and editor with experience across a range of copy and clients. Starting my career as an account manager / producer at some of London's top advertising agencies, including M&C Saatchi and adam&eveDDB, I later made the sideways slide into copywriting via a creative start-up I joined a couple of years ago. Since then I've written for clients such as Alpro, BlaBlaCar and FWU, putting my pen to the big and bold as well as the nitty-gritty. TOV, ATL, website copy, blog articles, social posts, case studies, birthday card to your Nan. You name it, I can write it. I'm also a top-notch editor. A background in language (did I mention I speak Japanese?) means I'm especially hot on polishing up copy translated into English. But however you arrived at your words, I'll make them as smooth as a baby's bottom before they reach your audience.
Work history
    franklyfluent logo
    franklyfluent logo
    Creativefranklyfluent
    London, United KingdomFull Time
    As an in-house creative for this copywriting and transcreation start up, I have provided copywriting and editing for clients including Alpro, BlaBlaCar, and FWU. I also manage much of the agency’s internal marketing, penning case studies, blog articles, and acting as creative director on two tentpole campaigns, both of which reached no.1 in The Drum’s creative showcase, and the most recent of which was shortlisted for an Epica Award.
    adam&eveDDB logo
    adam&eveDDB logo
    Senior Account Manageradam&eveDDB
     - London, United KingdomFreelance
    Working on Temptations, America’s number one cat treat brand, I planned and managed three major advertising campaigns – one experiential and two film – including one of the top ten most viewed Christmas ads in the world in 2016. This was as well as running Temptations’ social channels and managing two other global Mars pet food brands – Royal Canin and Dreamies, covering over 100 markets.
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Skills
  • Copywriting
  • Copyediting
  • Creative Direction
  • Advertising
  • Marketing
  • Editorial Content
  • SEO
  • Social Media
  • Content Creation
  • Photoshop
Education
    U
    U
    Master of ArtsUniversity of Oxford
     - Oxford, United Kingdom
    Pembroke College MA (Oxon), Japanese Studies (2:1) Dissertation: ‘Male Identities in Contemporary Japan’ (1st class)