I am an enthusiastic recent graduate of the University of Warwick. I studied English and Comparative Literary Studies, receiving a high 2.i in August 2020. Since graduating I have worked as a Marketing Assistant, where I gained experience in campaigns, branding and content creation. While at university I completed a Marketing, Research and Development Internship, where I applied my analytical and copywriting skills.
I am highly creative, well-organised and results driven. I recently completed Google Digital Garage: The Fundamentals of Digital Marketing, and am currently working towards the CIM: Level 6 Diploma in Professional Marketing course through MMC Learning.
Passionate about social mobility and education, I am always looking for ways I can work with charities and projects to help remove barriers to education and employment.
I am actively applying for marketing and communications opportunities. Please feel free to reach out to me to discuss any development opportunities.
• Initiated and developed partnerships with 3 key student societies with large reaches on campus, arranged partnership on an affiliate basis
• Managed customer communications, creating a monthly newsletter and setting up monthly zoom calls to manage customer retention and keep all students who booked informed on the progress of the building during COVID-19 lockdown
• Selling the rooms to potential students, highlighting key USPs of the company, and encouraging students to book: rooms are now 98% filled
• Responsible for all customer communications: managed leads and used CRM software
• Utilised KX booking system to process bookings and payments
Work history
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Marketing AssistantStudent Roost
- Birmingham, United KingdomFull Time
After transferring to Student Roost HQ to work for the Central Marketing Team, my responsibilities adapted to support the marketing activities for the 50+ sites in the company portfolio. My responsibilities and achievements in this role included:
• Assisted with campaigns, such as the 'Book With Confidence' rebooker campaign. I was given the task of collating content and conceptualising two promotional videos for different digital channels. I collated written and video case studies from students and briefed a freelance video editor.
• Liaised with agencies and external partners to arrange advertisements and campaigns
• Managed project of developing a digital brochure for each of the 50 sites; liaised with managers and briefed creatives on the needs and key USPs of each property.
• Promoted properties to specific audiences through tailored email campaigns using Stripo and Mailchimp
• Championed branding; lead internal communications for update of company showflat photography across 50 sites
• Managed external marketing inbox, responding to customer queries and allocating actions to the correct team members
• Sourced physical marketing assets for company; worked closely with copywriter, graphic designers and suppliers to order designs
• Assisted with the finances for marketing team, processing purchase orders and invoices
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Marketing/Sales AssistantStudent Roost
- Coventry, United KingdomPart Time
Working for a private student accommodation company, this role was focussed on the promotion of a 378 bed new-build property, in a city new to the company. My responsibilities and achievements were as follows:
• Initiated and developed partnerships with 3 key student societies with large reaches on campus, arranged partnership on an affiliate basis
• Managed customer communications, creating a monthly newsletter and setting up monthly zoom calls to manage customer retention and keep all students who booked informed on the progress of the building during COVID-19 lockdown
• Selling the rooms to potential students, highlighting key USPs of the company, and encouraging students to book: rooms are now 98% filled
• Responsible for all customer communications: managed leads and used CRM software
• Utilised KX booking system to process bookings and payments
Skills
- Tutoring
- Proofreading
- Editing Copy
- Copywriting
- Marketing
- Marketing Strategy
- Article Writing
- Journalism
- Sub-editing
- Social Media Marketing
- Content and Media Writing
Education
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CIM Diploma in Professional MarketingCIM | The Chartered Institute of Marketing
Coventry, United Kingdom
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English Literature BA (Hons)University of Warwick
- Coventry, United Kingdom
Studied English Literature at a Top 10 UK University.
2nd year modules: Small Press publishing, Ethics of Sociability (philosophy department), Romantic and Victorian Poetry, 19th Century Novel, 17th Century Literature.
3rd year modules: Dissertation, Crime Fiction, American poetry, George Eliot and Sociology.
Dissertation Title: Trauma in Tennyson's 'In Memoriam' and 'Maud'.