An experienced digital marketer with a diverse range of skills including: digital strategy, website optimisation and management, content creation (including copywriting, photography and videography), campaign management and social media community management. Currently seeking a similar level role with a strong focus on website management and/or content creation and social media management.
Work history
Digital Marketing Manager
- London, United KingdomFull Time
Achievements:
• Successfully managed the re-platforming of a new ecommerce website for Konditor & Cook onto Magento 2 including extensive UAT and UX testing and trouble shooting a vast array of operational challenges. The new website is now generating significantly greater engagement and income than the previous site
• Produced a broad range of food photography which appears online and within campaign materials www.konditorandcook.com
• Grew social media following by 4% and almost doubled the engagement rate within 2 months via implementation of a brand centric content media strategy
• Planned content creation and management of multiple digital campaigns. For example, ‘Joyful January’ generated 441% engagement on social media and a 3.2% increase in followers (compared to previous week)
Responsibilities:
• Website management: daily web management and optimisation of Magento 2 ecommerce platform using Google Analytics and sales performance reports
• Content production: produced all copy and photography for all pages of the site and built all pages via the CMS. Regularly wrote blog posts and newsletters.
• Project management of new website build: Configured the site to function correctly based on product lead times, internal operation systems and store opening hours (via Shipper HQ), production of web pages and organisation and upload of content, production of web training manual and management of staff training prior to website launch
• Photography: Professionally photographed, retouched and edited all new products for each seasonal range
• Content and social media management: Developed and implemented a content strategy and annual content calendar which flowed across all owned marketing channels (web, social and PR). Created, moderated and monitored performance of social channels (via Sprout Social) resulting in increased engagement and acquisition.
• Stakeholder management: worked with a third party digital agency and web development team to build the new website to spec and meet business requirements within budget
• Internal communication: acted as the central point of contact in the business for all website issues and digital related queries and provided solutions to operational challenges as necessary
• People management: Coach and mentor to multiple interns
Freelance Social Media/Digital Marketing Manager (
- London, United KingdomFreelance
Achievements
• Significantly increased Mr Organic social following through creation of engaging content and establishment of a successful brand partnership with high profile health blogger ‘The Vegan Option’
• Gained experience of brand storytelling through content in order to increase Ceviche brand loyalty
• Filmed and edited multiple15” Instagram videos which were used to promote Ceviche/Andina Christmas menus
• Created engaging social videos which were used to promote the Street Feast ‘Dalston Yard’ Street Feast site
• Created a number of social videos for the Havas Media Group to promote the Westfield shops and services at Christmas, all of which generated a high level of engagement for the brand
Responsibilities
• Social media management: managed daily social media content across all Mr Organic, Ceviche and Andina social channels (Facebook, Twitter, Instagram) including weekly content planning and ideation, copywriting, editing and publishing daily content. Analysed social media metrics and reported on key insights
• Content creation: Photographed and edited images, Videoed and edited videos for Street Feast, Mr Organic and Ceviche along with recipe creation, cooking and food styling for Mr Organic shoots. Filmed and edited a range of Christmas themed social content videos for Havas Media Group. Applied a variety of filming techniques including stop frame animation and cinemagraphs
• Website management: daily management of website content for Ceviche and Andina
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Skills
- Photography
- B2C Copywriting
- Socia Media
- Website Management
- Content Copywriter
- Branded Content
- Content Creator
- Digital Communication
- Digital Maketing
- Food Photography
Education
HNC Graphic Design
- Swindon, United Kingdom