About me
Geoffrey Laurent is a 360° Creative Director with over 20 years' experience in luxury, counter-culture, audiovisual and tech.
they put their trust in him : Guerlain • Lagardère • Carré Basset • Dyptique • Zadig & Voltaire • Versace • Lacoste • Arte • Badaboum • Art Invest Conseil • France Tv • Gault & Millau • Louis XIII • Rémy Martin Cointreau • Champagne Piper Heidsieck • Lagavulin • Courvoisier • Ray Ban • Dammann Frères • Prisma Médias • Altice • Aéroports internationaux • ADP • PMU • York Finance ...
Parisian designer since 2004, his curiosity and understanding of markets enable him to easily identify the expectations of their personas. He brings value to brands through his discerning taste, technical skills and ability to quickly translate marketing challenges into impactful sensory experiences. Before working as Artistic Director in the fashion and spirits sectors, he spent five years co-directing the event production agency Le Temple, regularly bringing together thousands of people for international events. His cross-media skills later enabled him to join Joseph Baruk as creative director of the french leading group Com' En Régions, a partner of France's leading media. Now a Branding & Creative Strategy Advisor, Geoffrey guides incubators and agencies on a variety of topics: branding, 360° campaigns, digital transformation, tech, experience & immersive design, retail, audio-visual...
Geoffrey is currently working on sculpting the image of France's future Haute Gastronomie talents, as well as on the creative direction of photographer Flavie Esteban's next shoot for a Fashion/Beauty magazine publication. Attentive to new recurrences and other exciting scores, he will accompany you as an independent partner on your projects.
Work history
F
F
Creative Director I Advisor 360 (Fashion / Beauty / Tech / Web3 / Retail Activation / Music / Film ...Freelance
Paris, FranceFreelance