I’m an Account Director based in London with over eight years’ experience creating integrated digital campaigns for some of Europe’s biggest brands. I specialise in social content, commerce, distribution, data-powered creative and actionable insights. I have a true passion for developing creatively ambitious and effective work with my team. I have a proven track record of being able to handle multiple accounts in the fast-moving world of digital marketing - I am personable and build long lasting relationships with my clients that deliver demonstrable value for both client and agency.
Projects credited in
Account DirectorGravity Road
London, United KingdomFull Time
Clients: Sainsbury's Group and Foot Locker EU • Account Director for Sainsbury’s, the agencies largest retained client, with a team of five. Over five years I’ve overseen the accounts growth from a fringe content agency to the lead digital agency of record. Campaign highlights include: • The brands 150th birthday campaign including the award winning Signsbury’s campaign (Marketing Masters Winner and DMA Gold) • A coupe with our Halloween campaign video: Scared You’re Unprepared. Worked with the strategy team and social listening tools to develop the insight and brought our client out of their comfort zone with our execution. • Created the agencies most successful reactive work in SainsBey. • Have worked on every digital Christmas campaign since 2016. • Currently heading up Sainsbury’s Digital Propositions driving digital innovation across the group. • Developed a winning pitch for Foot Locker EU, playing lead role in the strategic development. Subsequently implemented the new Gen-Z focused brand strategy, the Wave Makers, across five EU markets. The first of it’s kind for Gravity Road. • Currently working with Foot Locker on demonstrate ROAS, their eComm media planning and setting up the media buying department for the account
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