George Alleston

George Alleston

Account DirectorLondon, United Kingdom
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Connections
Pip Jamieson
Charles Olayinka
India Pearce
George Alleston

George Alleston

Account DirectorLondon, United Kingdom
About me
I’m an Account Director based in London with over eight years’ experience creating integrated digital campaigns for some of Europe’s biggest brands. I specialise in social content, commerce, distribution, data-powered creative and actionable insights. I have a true passion for developing creatively ambitious and effective work with my team. I have a proven track record of being able to handle multiple accounts in the fast-moving world of digital marketing - I am personable and build long lasting relationships with my clients that deliver demonstrable value for both client and agency.
Projects credited in
  • Signsbury's
    Signsbury'sFor Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.
Work history
    Gravity Road logo
    Gravity Road logo
    Account DirectorGravity Road
    London, United KingdomFull Time
    Clients: Sainsbury's Group and Foot Locker EU • Account Director for Sainsbury’s, the agencies largest retained client, with a team of five. Over five years I’ve overseen the accounts growth from a fringe content agency to the lead digital agency of record. Campaign highlights include: • The brands 150th birthday campaign including the award winning Signsbury’s campaign (Marketing Masters Winner and DMA Gold) • A coupe with our Halloween campaign video: Scared You’re Unprepared. Worked with the strategy team and social listening tools to develop the insight and brought our client out of their comfort zone with our execution. • Created the agencies most successful reactive work in SainsBey. • Have worked on every digital Christmas campaign since 2016. • Currently heading up Sainsbury’s Digital Propositions driving digital innovation across the group. • Developed a winning pitch for Foot Locker EU, playing lead role in the strategic development. Subsequently implemented the new Gen-Z focused brand strategy, the Wave Makers, across five EU markets. The first of it’s kind for Gravity Road. • Currently working with Foot Locker on demonstrate ROAS, their eComm media planning and setting up the media buying department for the account
    Gravity Road logo
    Gravity Road logo
    Senior Account ManagerGravity Road
     - London, United KingdomFull Time
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Education
    The IPA (The Institute of Practitioners in Advertising) logo
    The IPA (The Institute of Practitioners in Advertising) logo
    IPA Foundation CertificateThe IPA (The Institute of Practitioners in Advertising)
     - London, United Kingdom
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    BA English LiteratureLeeds University
     - Leeds, United Kingdom