About me
I’m a Business Director, specialising in digital and social comms, with extensive experience in creating and delivering integrated campaigns for some of world’s biggest brands.
As a collaborative and personable leader, I’m most comfortable acting as the connective tissue between my clients and the agencies key stake holders to produce standout campaigns in a frictionless manner. All whilst mentoring and developing my own team to do the same.
I have a real passion for all things digital, from social through to Web3, and I love to bring this to bear on my accounts by identifying new opportunities to marry technology and culture with my work
Projects credited in
- Signsbury'sFor Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.4
Work history
Business DirectorGravity Road
London, United KingdomFull Time
Client: Sainsbury’s
For five years I acted as the account lead on one of the agencies oldest clients, Sainsbury’s. During that time, I took the agencies role from that of a fringe content agency to the lead digital agency of record. All whilst winning Campaign’s Digital Innovation Agency of the Year award as a part of our efforts.
Before moving onto other accounts at the agency, I worked exclusively with Sainsbury's new Digital Propositions team with the aim of growing this new revenue stream.
Client: Foot Locker EU
In 2020 I led and delivered the winning pitch for the Foot Locker EU account, playing a key role in developing the Gen-Z focused brand strategy and pitching the work. I’m now responsible for delivering this work across the EU whilst also focusing on driving innovation for the brand.
Client: Smart Energy GB
I’ve just been brought onto Smart Energy GB to help shape the accounts long-term brand and marketing strategies.
Account DirectorGravity Road
- London, United KingdomFull Time
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Education
IPA Foundation CertificateThe IPA (The Institute of Practitioners in Advertising)
- London, United Kingdom
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BA English LiteratureLeeds University
- Leeds, United Kingdom