While at UWLSU, I led on the major redevolpment of the membership system platform website, including the implementa- tion of 320,000 pieces of data which were stragetically aligned with content I created through videography and editing, graphic design, photography, social media analytics and scheduling. Across key campaigns, such as winning Students’ Union of the Year from the National Union of Students or delivering an events schedule of 44 events involving 4000 students, my content creation and targetted communication work enabled our success. I used Facebook, Twitter, Instagram and Google analytics to track the impressions and engagement of our clients to predict and organise communications campaigns for key deliverables such as commercial re-design, student retention and strategy for a multi million pound charity. My main responsibilities across the day were to create specific contenta across social, web, television, email and print. This content was created with my expertise in Adobe Illustrator, Indesign or Premier Pro, or I would create briefs or plans to send to freelance agencies or student assistants I managed. This content lead to record turnout’s of our events, demo- cratic elections, training sessions and survey responses. My videography work includes the creation of campaign films, animated logo introductions, animated inforgraphic presentations and events launch videos. All of which I filmed, edited or tailored using Premier Pro, iMovie, Biteable and Renderforest. These videos have reached, and still are engaging, over 160,000 users across all social media platforms. The platforms that increased their engagement by 23 perecent across the work I conducted in the role. Other actions I was involved included, the re-branding of a coffeeshop and bar, creating visuals for senior management committee’s and much more.
-I oversaw and supported numerous campaigns and events, including the content creation for clients and assets. -Lead contact for London Fashion Week Show PR management, bespoke brand support -In charge of personal relationships, liaison with sponsors and staff, hiring of interns and the overall organisation of the communication plan to assist the CEO. -Involved in the rebrand design for the OXFAM Christmas campaign, including editorial photo- shoots, graphic design collateral creation and press circulation. -Key contact and planner for events with brands such as BORA AKSU, MARK FAST, PPQ, VIN AND OMI and the many others who hired AW & C -Marketing and promotional lead for sponsoring for the brand and helped develop future partnerships.