I'm a fashionpreneur, public speaker and mental health activist. In 2014 I founded the award-winning fashion label 'Maison de Choup' out of my severe anxiety and OCD episode. The brand has been recognised by the likes of Vanity Fair, which referred to Maison de Choup as 'The Fashion Brand with a Mental Health Cause at its Heart'. It also won the British Fashion Startup Award in 2016 for such an inspiring story. Since launching Maison de Choup, I have gone on to do public speeches and workshops in schools, colleges and universities about how I started my fashion label from such a dark place. I tell the story of my battle with severe Anxiety and OCD, not being able to leave my bedroom for 3 years and washing my hands up to 50x a day to running a fashion label full time. I'm incredibly honest about my suffering and I talk about how everyone should be more open about their mental health, especially young men. I also work with YoungMinds as a Youth Advisor on the Amplified programme giving workshops to professionals. In August 2017, I became a qualified Youth Mental Health First Aider and received my MHFA Certificate of Completion. Awards; British Fashion Startup Award (2016)Locked Pro Plan feature
Working with young mental health sufferers to get the help they need, making decisions within the NHS Mental Health sector and creating resources for young people to be more informed about mental illnesses. Participate in the leadership of the YoungMinds Amplified Project. Co-Produce programme strategy, communications strategy and brand, co-manage the programme budget; participate in recruitment and training of programme staff; represent the programme at NHS England meetings and speak out about the programme and participation at events. Role Includes: - Making Strategic Decisions to change the way young people get help and access to Mental Health Services in the UK - Reading and analysing KPI's - Selecting certain KPI's and reporting on progress - Coming up with Campaign Ideas to spread more awareness about the YoungMinds Amplified Programme - Selecting Campaigns at which would best spread awareness - Attending and shadowing NHS E Board Meetings - Attend Regular Monthly Meetings to discuss progress on the Amplified Programme - Co-Produce Programme Strategy
Working as an Online Assistant in the fast-paced, ever-evolving online department of Sainsbury's GOL (Groceries Online) in Winchester, Hampshire. - Picking customers online orders to the highest standards in a quick manner. - Printing, sorting and arranging paperwork for the online drivers for a smooth departure time. - Arranging 'totes' in order to be loaded onto vans. - Supporting other online assistants who aren't achieving IPH (Items Per Hour)
Conceived in the spring of 2014, Maison de Choup is the brainchild of George David Hodgson – a young artist driven by the restless necessity to create - born out of a crippling anxiety period that nearly ruined his young life. Initially born of frustration, MdC has evolved from a single voice into a unique collective of young artists and designers, creating contemporary minimalist essentials with sound ethics at the heart of everything we do.
Studying Art & Design, Photography.
Winner of the British Fashion Startup Award for the most inspiring story as a new brand. Maison de Choup.