I'm a fashionpreneur, public speaker and mental health activist. In 2014 I founded the award-winning fashion label 'Maison de Choup' out of my severe anxiety and OCD episode. The brand has been recognised by the likes of Vanity Fair, which referred to Maison de Choup as 'The Fashion Brand with a Mental Health Cause at its Heart'. It also won the British Fashion Startup Award in 2016 for such an inspiring story.
Since launching Maison de Choup, I have gone on to do public speeches and workshops in schools, colleges and universities about how I started my fashion label from such a dark place. I tell the story of my battle with severe Anxiety and OCD, not being able to leave my bedroom for 3 years and washing my hands up to 50x a day to running a fashion label full time. I'm incredibly honest about my suffering and I talk about how everyone should be more open about their mental health, especially young men.
I also work with YoungMinds as a Youth Advisor on the Amplified programme giving workshops to professionals.
In August 2017, I became a qualified Youth Mental Health First Aider and received my MHFA Certificate of Completion.
Awards;
British Fashion Startup Award (2016)
Projects credited in
- Print Design and Art Direction for Maison De ChoupMaison De Choup is a unisex brand based in the UK, which was created with the goal of raising awareness and funds for mental health. As a part of helping other young people crippled by mental health problems, they donate 25% of all proceeds from certain designs to YoungMinds; a small thank you for the help given by the nameless, wonderful people working with other young sufferers.
- The Maison de Choup PodcastThe Talkin’ About podcast brought to you by Maison de Choup, the fashion brand with a mental health cause at it’s heart. Together as siblings , George and I explore the world of suffering from a mental illness and how it affects us, to inviting guests on the show to talk about subjects including but not limited to; Addiction, Music, Fashion, Campaigning and more.
Work history
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Digital & Research ExecutiveOlyvon
London, United KingdomFreelance
Digital and Research Executive at OLYVON - Your online content partner.
My role includes but is not limited to;
- Building and maintenance of the website
- Working with Director on upcoming projects and changes to website
- Creating engaging content for website blog (olyvon Diary)
- Running social media channels with engaging content
- Researching and building databases for new business and lead generation
- Researching and building research packs for upcoming projects
- Managing relationships between employees, running an engine and building the sales pipelines
- Maintaining CRM using software to follow and update sales pipelines and leads
- Keeping communication doors opening and flowing efficiently between business engines within company projects
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Youth AdvisorYoungminds Charity
London, United KingdomFreelance
Working with young mental health sufferers to get the help they need, making decisions within the NHS Mental Health sector and creating resources for young people to be more informed about mental illnesses.
Participate in the leadership of the YoungMinds Amplified Project. Co-Produce programme strategy, communications strategy and brand, co-manage the programme budget; participate in recruitment and training of programme staff; represent the programme at NHS England meetings and speak out about the programme and participation at events.
Role Includes:
- Making Strategic Decisions to change the way young people get help and access to Mental Health Services in the UK
- Reading and analysing KPI's
- Selecting certain KPI's and reporting on progress
- Coming up with Campaign Ideas to spread more awareness about the YoungMinds Amplified Programme
- Selecting Campaigns at which would best spread awareness
- Attending and shadowing NHS E Board Meetings
- Attend Regular Monthly Meetings to discuss progress on the Amplified Programme
- Co-Produce Programme Strategy
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Skills
- Communication
- Marketing
- Fashion Advertising
- Public Speaking
- Political Campaigning
- Networking
- Fashion Brand
- Public Relations
- Entrepreneurship
- Creative Direction
Education
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Art DesignBasingstoke College of Technology
Basingstoke, United Kingdom
Studying Art & Design, Photography.
Awards
British Fashion Startup AwardBritish Fashion Council
Winner of the British Fashion Startup Award for the most inspiring story as a new brand. Maison de Choup.