My name is George Friend - BA Fashion Marketing Graduate now PR and Marketing Coordinator for a skincare brand in Bristol.
Specialising in social media, visual merchandising, public relations, influencer marketing, and branding I have built up experience within various industries such as fashion, app development, and skincare.
If you're looking for a witty, team-oriented, creative and marketing savvy individual I'm your guy.
Please drop me a message and I'll do my best to respond.
Projects credited in
- Rankin x Steven Tai & Changing Faces - Portrait Positive'The fashion industry will be brought face-to-face with its narrow standards of beauty during London Fashion Week, through a unique collaboration between world-renowned photographer Rankin, designer Steven Tai and the charity Changing Faces. The Portrait Positive project, conceived by Stephen Bell, will challenge perceptions of beauty through a series of striking images of sixteen different women with visible facial and bodily differences. Shot by Rankin and dressed in designs by Steven Tai,20
Work history
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TitleMarketing And Public Relations SpecialistAmphora Aromatics
Bristol, United KingdomFull Time
Within my current position, I work as the in-house publicist and social media coordinator for Amphora Aromatics. This role involves demonstrates my versatility as a marketer. In regards to PR, I have networked and worked closely with content creators, local publications and photographers. In my short months, I have enhanced Amphora's contacts and widened the creative pool.
Working as the in-house publicist I have worked closely with the sales team to identify how we can develop a closer relationship with both Amphora's retail and trade consumers. Contacting trade requests and finding out information about the companies and how we can appeal to the nature of their company and still generate a distinctive visual concept and language that produces a distinct image of Amphora Aromatics. As well as producing press coverage, promotion, and sample packs. Also acting as the first point of call with publications, media, and events.
As a social media specialist, I have enhanced the image of Amphora Aromatics and the brands we also own. Producing content and strategy timetables, I have developed a stronger presence across social media channels. Working with the sales team, we have made sure the content was focusing on both the aesthetic and products of Amphora Aromatics and it's sister brands. As well as the grid feed, I have produced behind the scenes footage to go across the stories. This has given an insight into the brand and its day to day life. Along with gif, stop motion and video graphic content. Showcasing products and allowing consumers to get to know the products and the members of the team better, creating that closer relationship.
Along with this, I have networked with Influencers to do take over and gifted parcels to spread Amphora Aromatics across their channels to enhance sales and engagement on our platforms.
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Fashion EditorThe Falmouth Anchor
Falmouth, United KingdomFull Time
At University I was elected as Fashion Editor for the Editorial Team at the Falmouth Anchor.
During my time at the Anchor, I ran a small team of content writers that focused on the Fashion and Beauty sector. Delivering content on Fashion Weeks in London to Melina Trumps Zara Jacket Political Statement, I have contributed articles on a wide range of interest.
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Skills
- Communications Coordination
- Marketing
- Styling
- Marketing Strategy
- Pubic Speaking
- Public Relations
- Social Media
- Social Media Marketing
- Journalism
Education
Fashion MarketingFalmouth University
- Falmouth, United Kingdom