A graphic designer in a previous life, George Gavalas is now a CrossFit-mad Creative / Art Director in the ad industry.
He has a highly trained eye for Indesign layouts and hands-on Mac skillz 🤙
Over the years he has learned to take on tough deadlines and even tougher pitches to make him a night owl for ideation.
From storyboarding, to production on film shoots, to voiceovers, and managing a design team. He’s been there, done that!
His true craft is working in digital. Coming up with ideas in social is his forte. From Insta reels to TikTok, he can think in the digital realm.
He has freelanced for over two years and has worked on various clients, from Johnnie Walker, Baileys, Talisker, Desperados, Beefeater Gin, and most recently a TV spot for TalkTalk.
When he's not staring longingly at an InDesign layout or practising his Clean and Jerk technique, you'll find him on Midjourney creating AI art as his passion project.
Skills: Ideation, Art Direction, Branding, Brand Strategy, Creative Strategy, Design, Content Production, Film Editing, Creative Direction
Projects
- RSPB - FrogfaceThe RSPB isn't as popular with the younger generation when it comes to donations and interactions. So I concepted this idea from start to finish. It tells a sweet tale of how a young boy and his elderly neighbour who share the same interest when it comes to giving nature a home. It's called Frogface.
Work history
Freelance CreativeThe&Partnership
- London, United KingdomFreelance
I was part of a team that delivered hype events with social media influencers for a McLaren F1 and Velo.
I also was responsible for delivering social media content for Vuse showcasing new product launches.
Freelance CreativeThe&Partnership
- London, United KingdomFreelance
I was part of a creative team working on TV and social media campaigns for
TalkTalk.
I created the DOOH for The Great Manchester Run which was present throughout the race.
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Skills
- ATL BTL
- Art Direction
- Adobe Indesign/illustrator/photoshop
- Creative
- Creative Writing
- TVC
- Social Meda Strategy
- Ad Strategy
- Digital/ Print
- FMCG Branding
Education
MAFalmouth University
- Falmouth, United Kingdom
Awards
Pharmaceutical Marketing Society 2020Sudler London
Big Bang Award 2015Daniel Marks - Creative Headhunters
One of the twenty finalists.