Work history
Junior Creative StrategistA.I Music
London, United KingdomFull Time
My role has been to develop and define a strategic plan of how to drive growth within our content and community. These included collaborating with other London based creative collectives to find interesting ways to use our space and connections to launch our brand. Some of my other major roles included using our social media strategically to build and monitor our brand's growth.
As a developing platform trying to connect with a demographic of upcoming grassroots musicians and artists one of our major issues to overcome was the negative association between artificial intelligence and music production. Our resolution was to develop a sub-brand of the company (Defining Sessions) - where we can create a new narrative that centers itself around the values of being a London based creator but allows us to change the perspective of the value of tech in the music world. See - www.definingsessions.co.uk for more info.
Skills
- Strategy
- Strategic Planning
- Brand Strategy
- Copywriting
- Digital Marketing
- Marketing Strategy
- Content Strategy
- Brand Management
- Research