George Kapsalis
Available

George Kapsalis

Marketing ManagerLondon, United Kingdom
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Jay Thandi
Anabel White
George Kapsalis
Available

George Kapsalis

Marketing ManagerLondon, United Kingdom
About me
Experienced Digital Marketer with a problem-solving mentality and desire to implement creative and inovative ideas. Passionate about music, graphic design and anything creative. Always willing to undertake challenging roles and objectives, as I consider them the sole path towards personal growth
Projects
  • Content Creation for Yourtime (edtech startup)
    Content Creation for Yourtime (edtech startup)During the time I was in the furlough scheme due to Covid-19 I worked as a freelance marketing manager for Yourtime, a startup in the edtech industry that aims to be the Uber of peer to peer tutoring. Except from building and executing the marketing plan, I creating content for all marketing channels. From social media, to email marketing and from paid social to organic. Here are some examples of the content I created
  • "Infinitrill" Streetwear Apparel
    "Infinitrill" Streetwear ApparelMy passion project is to create my own streetwear brand. I am always experimenting with t shirt fits and new designs on my free time Here are some examples of tees I made. All the designs are original.
Work history
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    Marketing & SEO ExecutiveKaplan
    London, United KingdomFull Time
    Planned and executed the SEO global strategy, coordinating web & regional marketing teams in order to reach desired KPIs. Conducted market research and built users’ personas that led to increase in marketing leads. Played a pivotal role in website migration to ensure high SEO performance. Planned and executed strategy that improved drastically Google Reviews’ scores.
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    Y
    Marketing Manager (During Furlough)Yourtime
     - London, United KingdomFreelance
    Planned and executed the marketing strategy, created content for all marketing channels, created and sent out outreach campaigns
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Skills
  • Market Research
  • SEO
  • Abobe Illustrator
  • Adobe Photoshop
  • Analytics
  • Microsoft Office
  • Social Media Marketing
  • Adobe Illustrator
  • Project Management
  • Video Editing
Education
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    U
    MSc MarketingUniversity of Leicester
     - Leicester, United Kingdom
    Degree Classification: Distinction Awarded for Best Dissertation in MSc Course Consumer’s Perception about Brand Placement in the Music Industry (Grade:82/100) Modules: Principles of Marketing, Research Methods for Marketing Consumption and the Cratve Industries Strategies for Creative Marketing & Innovation
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    BSc Economics and ManagementAristotle University of Thessaloniki
     - Thessaloniki, Greece
    Key Modules: Strategic Marketing, Strategic Management, Consumer Behaviour, Microeconomics, Macroeconomics
Awards
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    Award for best Dissertation in MScUniversity of Leicester
    Awarded for the best dissertation in MSc Marketing for the Creative industries. Subject of the dissertation was consumer’s perception about brand placement in the music industry (82/100)