George Lee
Available

George Lee

Project ManagerLondon, United Kingdom
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George Lee
Available

George Lee

Project ManagerLondon, United Kingdom
About me
Account Manager with experience fully co-ordinating and delivering digital advertising campaigns, seeking a new role in Project Management. Both analytically and creatively minded, fast learner with APMG accredited Agile qualifications, an undergraduate Politics degree and an artistic background.
Projects
  • Art Commissions
    Art CommissionsIn my spare time, I receive art commissions with a focus on figurative charcoal drawings.
Work history
    Teads logo
    Teads logo
    Account ManagerTeads
    London, United KingdomFull Time
    Leading on from a six-month internship I gained the position of Account Manager, co-ordinating the end to end process of planning and delivering digital advertising campaigns. Encompassing both operational and client services responsibilities, my tasks include: - Manage several campaigns at any one time with individual budgets upwards of £150k and including accounts such as HM Government, Volkswagen, PepsiCo and Mulberry. - Directly manage an intern, acting as a mentor and coordinating their workflow. - Fully activating online video and display advertising campaigns delivered across the world’s most premium publishers, including the implementation of audience, contextual and behavioural targeting. - Consulting with clients to develop effective strategies to best reach objectives. - Act as the main point of contact for each campaign, requiring the coordination of multiple internal and external stakeholders. - Risk identification and mitigation. Ensure that campaign briefs are achievable within user targeting, budget and time constraints. - Build and maintain strong client relationships, helped by ensuring delivery and performance targets are reached and exceeded. - Analyse large datasets to identify and offer actionable performance insights. - Enhance video and display advertising content through building in rich media functionality. During this time my achievements have included: - Managing over £3m programmatic spend during 2018, the highest revenue achieved across a team of ten Account Managers within the UK office. A further £1.5m of revenue was managed through direct buys over the same period. - Managed a high impact campaign for the National Lottery’s rebranding in 2018, delivering over 10 million video views within the UK during an 18-hour period. Risk mitigation was key for this project in order to ensure that the target was reached within strict time constraints. - Developed a post-campaign reporting template that better suited smaller campaigns, driving team efficiency. The template was adopted and used by Account Management teams across 25 offices around the world. - Delivered £520k media spend for McDonalds during 2018. Through continually meeting performance and delivery targets, the business relationship grew significantly over the year and revenue increased from £50k during Q1 to over £260k during Q4. From October 2017, I have also acted as Product Expert for the UK Office. The main responsibility of the role is to offer internal consultation on Teads’ suite of advertising products, from helping a salesperson choose the right format for reaching a client’s KPI to guiding the operations team through correct practices.
    B
    B
    InternBlue Rubicon
     - London, United KingdomInternship
    I completed work experience at the brand management company, assisting with marketing campaigns, conducting market research and attending creative meetings. This experience gave me a great understanding of how marketing can adapt and grow the reputation of brands.
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Skills
  • Project Co-ordination
  • Client Services
  • Marketing Strategy
  • Account Management
  • Ad Operations
  • Communication
  • Problem Solving
  • Programmatic Advertising
Education
    A
    A
    AgilePM® PractitionerAPMG International
     - London, United Kingdom
    A
    A
    AgilePM® FoundationAPMG International
     - London, United Kingdom
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