Highly creative and commercially astute, Senior Global Media Executive with extensive experience & comprehensive knowledge of leading TV networks and the entertainment, digital and music industry. A recognised creative & commercial ambassador, who effectively represents organisations in a wide range of environments. Experienced in content development & production with extensive knowledge in international format & artist strategy.
Currently leading the development of Red Bull’s first entertainment format, THE CUT, from conception to execution, as well as distribution, and am involved across every facet of the creative, production, music, social media, and commercial strategy as well as developing their format bible, sizzle, and international sales deck. Previously as Chief Operations Officer for Acun Medya Global, he has built a reputation for predicting and responding to global market trends, leading ground-breaking marketing campaigns and defining high impact global growth strategies. Utilises intuitive cultural and market knowledge to build and establish global brands. Understands market analytics and applies strong commercial research insights. Designs formative strategies which consistently deliver and achieve record breaking revenue results. Passionate leader with high emotional intelligence and a keen focus on team building and talent development.
Projects credited in
- Britain's Got TalentAlesha Dixon, Amanda Holden, David Walliams and Simon Cowell man their buzzers for Britain's Got Talent.1
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Work history
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Chief Marketing OfficerANTENNA Group
Athens, GreeceFull Time
Executive Produce & Show RunnerRed Bull Media House
- London, United KingdomFull Time
Report directly to Red Bull’s CEO regarding The CUT, a new priority UK & US-based music format launched in key markets in 2019/2020. The format pairs unsigned singer-songwriters with emerging producers in a competition to write and produce a new song in 12 hours. Winners receive a publishing deal and studio time with Red Bull Songs. Oversee 60+ production team and contestants.
• Balanced corporate and stakeholder complexity across all levels to deliver comprehensive production oversight, from conception to on-air, including commercial format production, international roll-out setup, and format bible creation.
• Tasked to devise a global distribution plan requiring the addition of a complete 360° social media strategy as well as a music release initiative supporting the format with single releases coinciding with the format release across key DSPs, Apple, Spotify, YouTube and Soundcloud.
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Skills
- Project Management
- Marketing Strategy
- Entertainment Industry
- Digital Content
- New Media
- Broadcast Television
- Music
- Music Curation
- Consumer Lifestyle
- Business Strategy
Education
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Master of ArtsMacquarie University
- Sydney, Australia
Master of Arts in Media Management
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Master of Commerce (Marketing)The University of New South Wales
- Sydney, Australia
Master of Commerce in Marketing
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