George Levendis

EXECUTIVE: GLOBAL CONTENT - Executive Producer & Show Runner

London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

Highly creative and commercially astute, Senior Global Media Executive with extensive experience & comprehensive knowledge of leading TV networks and the entertainment, digital and music industry. A recognised creative & commercial ambassador, who effectively represents organisations in a wide range of environments. Experienced in content development & production with extensive knowledge in international format & artist strategy. Currently leading the development of Red Bull’s first entertainment format, THE CUT, from conception to execution, as well as distribution, and am involved across every facet of the creative, production, music, social media, and commercial strategy as well as developing their format bible, sizzle, and international sales deck. Previously as Chief Operations Officer for Acun Medya Global, he has built a reputation for predicting and responding to global market trends, leading ground-breaking marketing campaigns and defining high impact global growth strategies. Utilises intuitive cultural and market knowledge to build and establish global brands. Understands market analytics and applies strong commercial research insights. Designs formative strategies which consistently deliver and achieve record breaking revenue results. Passionate leader with high emotional intelligence and a keen focus on team building and talent development.

Locked Pro Plan feature


  • Project Management
  • Marketing Strategy
  • Entertainment Industry
  • Digital Content
  • New Media
  • Broadcast Television
  • Music
  • Music Curation
  • Consumer Lifestyle
  • Business Strategy

People I’ve worked with

Companies I’ve worked with

  • Sony Music UK

    Sony Music UK

    • Music
  • FremantleMedia


    • Television
  • A

    Antenna Media Group

    • S

      Syco Entertainment

      Work history


      Executive Produce & Show Runner

      Red Bull Media House

      Apr 2019
      • London, United Kingdom
      • Full Time
      • Report directly to Red Bull’s CEO regarding The CUT, a new priority UK & US-based music format launched in key markets in 2019/2020. The format pairs unsigned singer-songwriters with emerging producers in a competition to write and produce a new song in 12 hours. Winners receive a publishing deal and studio time with Red Bull Songs. Oversee 60+ production team and contestants. • Balanced corporate and stakeholder complexity across all levels to deliver comprehensive production oversight, from conception to on-air, including commercial format production, international roll-out setup, and format bible creation. • Tasked to devise a global distribution plan requiring the addition of a complete 360° social media strategy as well as a music release initiative supporting the format with single releases coinciding with the format release across key DSPs, Apple, Spotify, YouTube and Soundcloud.


      Apr 2018 - Apr 2019
      • London, United Kingdom
      • Full Time
      • Currently working alongside the CEO of Acun Medya on day-to-day operational management and creative strategic initiatives for this growing media group. Focused on scaling the new sports-reality entertainment format EXATHLON globally. Currently in production for the US Hispanic network Telemundo (season 2), TV Azteca Mexico (season 2), TV2 Hungary (season 1), Kanal D Romania (season 3) and seasons completed in Brazil and Colombia. Responsibilities include business and legal related issues as well as creative, digital and commercial strategy for the format. Acun Medya is a vibrant independent media group with interests in broadcasting, non-scripted format development and international format production. With offices spread across Turkey, Greece, Mexico, the Netherlands, Malta and the Dominican Republic Acun Medya produces content for TV8 in Turkey, Skai TV in Greece, TV Azteca n Mexico, Telemundo in the US, TV2 in Hungary, Kanal D in Romania as well as broadcasters in Brazil and Colombia. In 2019 the team will produce 2,000+ hours of content including The Voice and Got Talent in Turkey, Greece and Mexico.


      Head of International

      Syco Entertainment

      Jan 2011 - Mar 2018
      • London, United Kingdom
      • Full Time
      • Day to day responsibilities include overseeing all aspects of Simon Cowell's Syco Entertainment Television business internationally. The key focus being our major formats Got Talent (currently the #1 format in the world) & The X Factor (#4 format in the world). Got Talent has now been produced in over 70 markets, aired in over 186 & holds the Guinness World Record for the Most Successful Reality TV format. The X Factor has now been sold to over 56 market and has aired in 168 & was the winner of the 2015 Broadcast Award for Best International Programme Sales. Other formats being managed internationally include The Investigator, Keep It In The Family, La Banda, Beat The Brain, Red or Black, Food Glorious Food as well as a slate of upcoming new shows.


      General Manager / MD

      Antenna Media Group

      Apr 2008 - Jan 2011
      • Athens, Greece
      • Full Time
      • The Antenna Group is the largest Greek media group globally with interest across Europe, the US, Australia and the Balkans. Business interests include TV networks, cable and satellite channels, a music recording company, artist management and touring, magazine publishing and new media and internet operations. JUDGE on the X FACTOR: Season 1 – October 2008 – January 2009 Season 2 – October 2009 – February 2010 Season 3 – October 2010 – February 2011 No.1 International entertainment format in Greece, Cyprus & all affiliated satellite stations.


      SVP, Global Marketing

      Sony BMG Music Entertainment

      Mar 2005 - Apr 2008
      • New York, United States
      • Full Time
      • Managing the development and marketing strategy of key artists in collaboration with the international representatives & local markets. The selection, management & budget allocation of the Global Priority Artist lists for worldwide focus of all Sony BMG companies globally. Artists campaigns include: Avril Lavigne, Bob Dylan, Bruce Springsteen, Christina Aguilera, Justin Timberlake, P!nk, Ricky Martin, Shakira, Beyonce, Chris Brown, Leona Lewis, Dixie Chicks, Alicia Keys, Foo Fighters, Celine Dion, Paul Potts, Westlife, Kings of Leon, Pearl Jam, Kelly Clarkson, The Fray, Eros Ramazzotti, John Legend and Santana.


      Mar 2002 - Mar 2005
      • Athens, Greece
      • Full Time
      • Created and managed the first ‘360 model’ independent recording & music company in Greece. The diversified model worked with artists across recording, management, tour promotion, sponsorship and merchandising. Heaven music achieved over 40 Gold & Platinum singles & albums in the first 3 years. Succeeded in receiving the first World Music Award for a Greek artist and signing the artist Despina Vandi to an international contract with Ministry of Sound. Heaven Music achieved over 15% market share in 2004 with domestic repertoire. Participated on all levels of the reality/entertainment prime-time television show Star Academy Greece – “Fame Story” (Operacion Triumfo). JUDGE on FAME STORY (STAR ACADEMY): Season 1 – September 2002 – February 2003 Season 2 – September 2003 – February 2004 Season 3 – September 2004 – February 2005


      SVP Marketing

      Arista Records

      Jan 1999 - Mar 2002
      • New York, United States
      • Full Time



      Master of Arts

      Macquarie University

      Jan 1993 - Dec 1994
      • Sydney, Australia
      • Master of Arts in Media Management


      Master of Commerce (Marketing)

      The University of New South Wales

      Jan 1990 - Jan 1992
      • Sydney, Australia
      • Master of Commerce in Marketing


      Bachelor of Arts (BA)

      The University of New South Wales

      Jan 1985 - Jun 1988
      • Sydney, Australia
      • BA with majors in Psychology & Sociology