George Levendis

COO

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Highly creative and commercially astute, Senior Global Media Executive with extensive experience & comprehensive knowledge of leading TV networks and the entertainment, digital and music industry. A recognised creative & commercial ambassador, who effectively represents organisations in a wide range of environments. Experienced in content development & production with extensive knowledge in international format & artist strategy. Currently Chief Operations Officer for Acun Medya Global, he has built a reputation for predicting and responding to global market trends, leading ground-breaking marketing campaigns and defining high impact global growth strategies. Utilises intuitive cultural and market knowledge to build and establish global brands. Understands market analytics and applies strong commercial research insights. Designs formative strategies which consistently deliver and achieve record breaking revenue results. Passionate leader with high emotional intelligence and a keen focus on team building and talent development.

Skills

  • Project Management
  • Marketing Strategy
  • Entertainment Industry
  • Digital Content
  • New Media
  • Broadcast Television
  • Music
  • Music Curation
  • Consumer Lifestyle
  • Business Strategy

People I’ve worked with

Companies I’ve worked with

  • Sony Music UK

    Sony Music UK

    • Music
  • FremantleMedia

    FremantleMedia

    • Television
  • S

    Sony BMG Music Entertainment

    • S

      Sweden's Got Talent

      Work history

      Currently

      Apr 2018
      • London, United Kingdom
      • Full Time
      • Currently working alongside the CEO of Acun Medya on day-to-day operational management and creative strategic initiatives for this growing media group. Focused on scaling the new sports-reality entertainment format EXATHLON globally. Currently in production for the US Hispanic network Telemundo (season 2), TV Azteca Mexico (season 2), TV2 Hungary (season 1), Kanal D Romania (season 3) and seasons completed in Brazil and Colombia. Responsibilities include business and legal related issues as well as creative, digital and commercial strategy for the format. Acun Medya is a vibrant independent media group with interests in broadcasting, non-scripted format development and international format production. With offices spread across Turkey, Greece, Mexico, the Netherlands, Malta and the Dominican Republic Acun Medya produces content for TV8 in Turkey, Skai TV in Greece, TV Azteca n Mexico, Telemundo in the US, TV2 in Hungary, Kanal D in Romania as well as broadcasters in Brazil and Colombia. In 2019 the team will produce 2,000+ hours of content including The Voice and Got Talent in Turkey, Greece and Mexico.

      2018

      Head of International

      Syco Entertainment

      Jan 2011 - Mar 2018
      • London, United Kingdom
      • Full Time
      • Day to day responsibilities include overseeing all aspects of Simon Cowell's Syco Entertainment Television business internationally. The key focus being our major formats Got Talent (currently the #1 format in the world) & The X Factor (#4 format in the world). Got Talent has now been produced in over 70 markets, aired in over 186 & holds the Guinness World Record for the Most Successful Reality TV format. The X Factor has now been sold to over 56 market and has aired in 168 & was the winner of the 2015 Broadcast Award for Best International Programme Sales. Other formats being managed internationally include The Investigator, Keep It In The Family, La Banda, Beat The Brain, Red or Black, Food Glorious Food as well as a slate of upcoming new shows.

      2011

      General Manager / MD

      Antenna Media Group

      Apr 2008 - Jan 2011
      • Athens, Greece
      • Full Time
      • The Antenna Group is the largest Greek media group globally with interest across Europe, the US, Australia and the Balkans. Business interests include TV networks, cable and satellite channels, a music recording company, artist management and touring, magazine publishing and new media and internet operations. JUDGE on the X FACTOR: Season 1 – October 2008 – January 2009 Season 2 – October 2009 – February 2010 Season 3 – October 2010 – February 2011 No.1 International entertainment format in Greece, Cyprus & all affiliated satellite stations.

      2008

      SVP, Global Marketing

      Sony BMG Music Entertainment

      Mar 2005 - Apr 2008
      • New York, United States
      • Full Time
      • Managing the development and marketing strategy of key artists in collaboration with the international representatives & local markets. The selection, management & budget allocation of the Global Priority Artist lists for worldwide focus of all Sony BMG companies globally. Artists campaigns include: Avril Lavigne, Bob Dylan, Bruce Springsteen, Christina Aguilera, Justin Timberlake, P!nk, Ricky Martin, Shakira, Beyonce, Chris Brown, Leona Lewis, Dixie Chicks, Alicia Keys, Foo Fighters, Celine Dion, Paul Potts, Westlife, Kings of Leon, Pearl Jam, Kelly Clarkson, The Fray, Eros Ramazzotti, John Legend and Santana.

      2005

      Mar 2002 - Mar 2005
      • Athens, Greece
      • Full Time
      • Created and managed the first ‘360 model’ independent recording & music company in Greece. The diversified model worked with artists across recording, management, tour promotion, sponsorship and merchandising. Heaven music achieved over 40 Gold & Platinum singles & albums in the first 3 years. Succeeded in receiving the first World Music Award for a Greek artist and signing the artist Despina Vandi to an international contract with Ministry of Sound. Heaven Music achieved over 15% market share in 2004 with domestic repertoire. Participated on all levels of the reality/entertainment prime-time television show Star Academy Greece – “Fame Story” (Operacion Triumfo). JUDGE on FAME STORY (STAR ACADEMY): Season 1 – September 2002 – February 2003 Season 2 – September 2003 – February 2004 Season 3 – September 2004 – February 2005

      2002

      SVP Marketing

      Arista Records

      Jan 1999 - Mar 2002
      • New York, United States
      • Full Time

      Education

      1994

      Master of Arts

      Macquarie University

      Jan 1993 - Dec 1994
      • Sydney, Australia
      • Master of Arts in Media Management

      1992

      Master of Commerce (Marketing)

      The University of New South Wales

      Jan 1990 - Jan 1992
      • Sydney, Australia
      • Master of Commerce in Marketing

      1988

      Bachelor of Arts (BA)

      The University of New South Wales

      Jan 1985 - Jun 1988
      • Sydney, Australia
      • BA with majors in Psychology & Sociology